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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.

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📂 All 🗂️ Account Mapping (25) 📁 AI in Partnerships (10) 📁 B2B Sales Foundations (34) 📁 Channel & Reseller Sales (7) 📁 Co-Selling (105) 📁 Deal Registration (5) 📁 Ecosystem-Led Growth & Nearbound (27) 📈 Partner Attribution & Reporting (27) 📁 Partner Enablement & Onboarding (33) 📢 Partner Marketing (44) 📁 Partner Programs (37) ⚙️ Partner Tech & PRM (62) 📁 Partnerships Forecasting (40) 👥 Partnerships Roles & Hiring (73) 🎯 Partnerships Strategy & Leadership (91)

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Latest Post

A vendor partner manager and a distributor sales lead resolving a channel conflict across a conference table with a deal registration list and rules of engagement printed between them, deep navy and warm amber palette
Alex Buckles

Channel Conflict: What Causes It and How to Fix It

What channel conflict is Short answer: Channel conflict is what happens when your direct sales team and your partners, or two of your partners, compete for the same customer or the same deal. It matters because the damage is rarely the one lost deal, it is the trust you lose with the partner who watched […]

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Editor's Picks

A partner marketing lead and a demand generation manager aligning a joint campaign plan on a monitor showing shared target accounts and a co-branded content calendar, deep navy and warm amber palette

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner manager and a partner's marketing lead filling in a one-page channel partner marketing plan template together at a table, target accounts, budget, and a campaign calendar visible on the page, deep navy and warm amber palette

Channel Partner Marketing Plan: Build the Template

What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]

A channel marketing manager and a partner marketing lead planning an MDF-funded co-branded campaign on a monitor showing a drop-in event calendar and partner-ready assets, deep navy and warm amber palette

Channel Partner Marketing Strategy: Fund the Motion

What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]