Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
Read Article
Co-Sell Pipeline: Deals Two Companies Close Together
Short answer Short answer: Co-sell pipeline is the set of opportunities two companies actively work together, each bringing its own relationship, product, and credibility into the same deal. It is built when partners agree not just to refer but to sell side by side, and it converts higher than solo pipeline because the buyer hears […]
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Ecosystem-Led Pipeline: The Warmest Channel You Own
Short answer Short answer: Ecosystem-led pipeline is new opportunity created by working the overlap between your accounts and your partners’ accounts, turning shared customers and prospects into warm introductions instead of cold outreach. It is the channel where the first touch already carries trust, which is why it converts higher than anything you can buy. […]
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How to Reduce Cost Per Lead Without Buying Cheaper
Short answer Short answer: How to reduce cost per lead comes down to four levers: sharpen targeting so you pay for fewer wasted impressions, lift conversion so the same spend yields more leads, retire the channels with weak unit economics, and grow the warm sources that cost little to begin with. Buying cheaper traffic is […]
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Cost Per Lead vs Cost Per Acquisition: Which to Trust
Short answer Short answer: Cost per lead vs cost per acquisition is the difference between what you pay for a hand-raise and what you pay for a customer, and the two numbers can point in opposite directions. Cost per lead measures the top of the funnel, cost per acquisition measures the bottom, and only one […]
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B2B Cost Per Lead: The Number That Misleads Budgets
Short answer Short answer: B2B cost per lead is the total spend of a channel divided by the number of leads it produced, a quick gauge of how expensive it is to get a prospect to raise a hand. It is easy to calculate and easy to misread, because it stops exactly where the money […]
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Sales Pipeline Generation: Build It Warm-Channel-First
Short answer Short answer: Sales pipeline generation is the ongoing work of creating new qualified opportunities across every channel a company can use, from outbound and inbound to events and partner referrals, so the funnel stays full enough to hit the number. It is a portfolio problem, and the mistake most teams make is funding […]
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Lead Generation Pricing: What You Pay and What It Hides
Short answer Short answer: Lead generation pricing is how a vendor or channel charges you for prospects, usually as a monthly retainer, a price per lead, a price per booked meeting, or a cost per click or impression. Each shape moves risk and incentive differently, and the headline price almost never reflects what a customer […]
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Sales Pipeline Reporting: Reports That Predict Revenue
Short answer Short answer: Sales pipeline reporting is the practice of measuring the open opportunities in your funnel by stage, value, age, and conversion so a leader can see what will close and what is stuck. Done well, it reads pipeline by source too, because where a deal came from predicts how it behaves better […]
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B2B Appointment Setting Services: A Buyer’s Guide
Short answer Short answer: B2B appointment setting services are vendors that book qualified sales meetings on behalf of your team, usually through outbound email, phone, and LinkedIn into a target account list. They are worth buying when you need pipeline coverage faster than you can hire, and they go wrong the moment you pay for […]
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