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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A RevOps analyst and a partner manager cleaning partner records in a CRM on a monitor, a printed field-mapping sheet and a list of duplicate partner accounts on the desk, deep navy wall and warm amber desk lamp

Partner Data Hygiene in CRM: Keep It Clean

Short answer: what partner data hygiene in CRM is Partner data hygiene in CRM is the ongoing discipline of keeping partner records, source tags, and attribution fields accurate inside your CRM. It is the unglamorous foundation every partner metric sits on. Get the fields, the ownership, and the cadence right, and partner-sourced and partner-influenced numbers […]

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A partner manager and an account executive running overlap analysis for co-sell on a monitor, a printed shared-account list marked with customers and open deals, two laptops on the table, deep navy wall and warm amber desk lamp

Overlap Analysis for Co-Sell: A Practical Method

Short answer: what overlap analysis for co-sell is Overlap analysis for co-sell is the process of comparing your accounts against a partner’s to find shared prospects and customers you can work together, then segmenting them into a short, prioritized deal list. It is the first real step of any co-sell motion. Done well, it turns […]

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A partner manager and an SDR reviewing an ecosystem qualified lead surfaced from partner overlap data on a monitor, a printed shared-account list on the desk marked with a warm intro path, deep navy wall and amber lamp

Ecosystem Qualified Lead: What an EQL Is

Short answer: what an ecosystem qualified lead is An ecosystem qualified lead is a prospect surfaced through partner overlap data, where a partner already sells or knows the account and can warm the introduction. It is qualified by ecosystem signal, not by a form fill or a content download. That partner relationship is what makes […]

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A partner manager coaching an account executive through a co-sell play at a desk, a printed partner overlap list and a one-page co-sell brief between them, a shared account open on the monitor, deep navy wall and warm amber light

Co-Sell Enablement for Account Executives

Short answer: what co-sell enablement for account executives is Co-sell enablement for account executives is the set of briefs, plays, and incentives that make an AE actually run a partner motion on a live deal instead of ignoring it. It is the missing layer between a signed partnership and a closed deal. Give an AE […]

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A partner manager and an account executive registering a co-sell deal in a PRM on a monitor, a printed registration form with fields and SLA marked on the desk, a shared account list beside it, deep navy wall and warm amber lamp

Co-Sell Deal Registration Process: How to Run It

Short answer: what a co-sell deal registration process is A co-sell deal registration process is the defined workflow a partner and vendor use to formally record a joint deal, lock in who gets credit, and trigger the support and rules that follow. It is the paperwork that keeps co-sell from turning into a credit fight. […]

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A partner manager and a RevOps analyst scrubbing a co-sell pipeline on a wall monitor, flagging a stale partner deal by days since last activity on a printed list, deep navy walls and warm amber desk lamp

Partner Pipeline Hygiene: Keep Co-Sell Clean

Short answer: what partner pipeline hygiene is Partner pipeline hygiene is the weekly discipline of keeping co-sell deals honest: attributed to the right partner, staged to reflect reality, and cleared of anything that has gone stale. It is what stops a partner pipeline from filling with dead deals and phantom influence that inflate the number […]

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Two professionals review a printed report on a wooden desk while a large spreadsheet is displayed on a wall screen behind them.

Co-Sell Forecast Accuracy: Make It Predictable

Short answer: what co-sell forecast accuracy means Co-sell forecast accuracy is how reliably partner-sourced and partner-influenced pipeline lands where you said it would. It is built on three things: clean attribution so the pipeline is real, partner-specific stage definitions so deals are aged honestly, and a weekly reconciliation of forecast against actuals. Executives fund a […]

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A partnerships leader and a RevOps analyst planning partner capacity on a wall monitor showing partners per manager and pipeline coverage, adjusting a tiering model on a printed sheet, deep navy walls and warm amber desk lamp

Partner Capacity Planning: How Many Partners

Short answer: what partner capacity planning is Partner capacity planning sizes two things: how many partners one manager can genuinely activate, and how many activated partners you need to hit the pipeline number. It works backward from the target through win rates and average deal size to a required pipeline, then to a partner count, […]

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A partner manager and a partner's sales leader running a quarterly partner business review around a printed agenda and a pipeline chart on a wall monitor, agreeing on next-quarter commitments, deep navy walls and warm amber desk lamp

Partner Business Review Template That Works

Short answer: what a partner business review template includes A partner business review template structures a recurring review with a partner around results, gaps, and the specific commitments each side will make next quarter. The version that works is not a status deck. It opens with the shared number, walks the pipeline and the plays […]

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A partner manager and two account executives from different companies running a weekly co-sell deal review around a printed account list, updating a shared mutual action plan on a monitor, deep navy walls and warm amber desk lamp

Co-Sell Operating Cadence: The Weekly Rhythm

Short answer: what a co-sell operating cadence is A co-sell operating cadence is the fixed weekly rhythm that turns partner account overlap into closed deals, run by a named owner with a defined meeting stack and a shared artifact. It is the difference between a co-sell motion that produces pipeline every week and a partnership […]

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A partnerships lead and a product manager from two software companies reviewing an API integration diagram and a shared-account list on a monitor, deep navy and warm amber palette

Integration Partners: What They Are and How They Work

Short answer Short answer: Integration partners are technology companies whose product connects to yours through an API or a prebuilt integration, so your shared customers get combined value from using both. They matter because a working integration is a reason for two vendors to sell together, and a joint account is stickier and easier to […]

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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.