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Forecastable

It’s All About The Team

The Forecastable business has evolved over the better part of a decade into a fully-managed services organization, backed by world-class talent and investors.

The Power Behind the Platform: Meet Our Leadership Team

We believe collaboration is key. That’s why our platform is built and guided by a team with a proven track record of success in co-selling. Get to know the minds behind the movement.

Alex Buckles

Product, Partnerships, and Value Engineering (Co-founder)

Jenelle Friday

Customer Success

Paul Johnson

Chief Technology Officer
(Co-founder)

Adrian Miele

Director of Advisory Services

Mollie Bodensteiner

Revops Advisory

How We Differ

Certificate — It’s All AboutThe Team
Partner — It’s All AboutThe Team

The First Partner Co-Selling Methodology + Certification Ever Created

  • Officially Distributed via Partnernomics & University of Central Missouri
  • Co-Sell Certified Sales Leader Certification Offered via Communities like Pavilion
For more information on our available certifications, by role, please email certifications@forecastable.com
Market — It’s All AboutThe Team

100+ Global Go-To-Market Consultants Ready to Serve

Certifications achieved through Forecastable’s Referral Partner Program or Certified Co-Sell Advisory program.
Please email advisory@forecastable.com to learn more.
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Managed Img — It’s All AboutThe Team
Softwere — It’s All AboutThe Team

Managed Software & Services Provider (MSSP)

Whether leveraging Forecastable’s fully or partially-managed co-sell program offerings, all technology and service providers required to stand up, execute, and scale your co-sell program can be purchased on a single contract.
Team — It’s All AboutThe Team

Unique Up-Market & Down-Market Expertise & Offerings

  • Forecastable’s CEO was a 6x CRO. He served companies ranging from venture-backed startups to $500M+ ARR organizations with oversight over global revenue functions, including partnerships involving complex & worldwide distributors and resellers.
  • Forecastable’s founder has nearly two decades of enterprise sales expertise, particularly in SaaS. also grown two professional services organizations, deploying co-selling strategies in both scenarios, with both leading to eventual exits. His life’s passion is serving those on the autism spectrum through his organization, Pathways for Autism.
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Sevice — It’s All AboutThe Team

Flexible Enterprise & Startup Financing

  • Enterprise: Whether you want to finance your partner program to spread out risk, normalize partner spend, or to add more MDF fuel to your partner machine, we’ve got options for you. Your CFO will love you for it!
  • Startups: Let us become your partnerships department. Forecastable has all of the strategies, tactics, and technologies you need to operate a fully-functioning partner program, including partner managers, partner operations personnel, and ops-level sales assistants.
Check — It’s All AboutThe Team

Co-Marketing &
Co-Selling Expertise

While Forecastable is the market leader in co-selling, it has partnered with a network of other organizations for best-in-class partner marketing services.
Whether you need to tell better-together value stories at scale, simple partner webinars, or complex partner ABM campaigns deployed, it can all be done on a single Forecastable agreement.
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Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

A vendor partner manager and a referral partner reviewing a short target account list and a referral fee agreement over coffee, deep navy and warm amber palette

Referral Partner: What It Is and How to Work With One

Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]

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Editor's Picks

Through-Channel Marketing: What It Is and How It Works

Short answer Short answer: Through channel marketing is demand generation a vendor runs through its partners, supplying campaigns, content, and funds so partners market to their own customers under their own brand. It matters because partners own trusted relationships a vendor cannot reach directly, but most of these programs underperform because they push vendor material […]

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

Two colleagues presenting data on a wall-mounted screen in a blue-walled office, pointing at charts.

Partner Program Optimization: A Practical Guide

Short answer: partner program optimization Partner program optimization is the ongoing work of concentrating a program’s effort and budget on the partners and motions that produce pipeline, and cutting or fixing the ones that do not. It works when the decisions run on sourced and influenced pipeline per partner rather than on activity, because a […]

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A vendor alliances lead and a systems integrator practice director reviewing a certification path and a deal-registration schedule on a laptop during a program design session, deep navy wall and warm amber desk lamp

Partner Program for Systems Integrators: A Guide

Short answer: partner program for systems integrators A partner program for systems integrators is the set of terms, certifications, and incentives a vendor designs so integrators recommend and deploy its product inside their client engagements. It works when the program rewards delivery influence rather than resale volume, because an integrator’s value is the trust it […]

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A partnerships operations lead and a RevOps analyst comparing partner management system requirements on a shared laptop with a printed vendor shortlist on the desk, deep navy wall and warm amber desk lamp

Partner Management System: How to Choose One

Short answer: partner management system A partner management system is the software a company uses to run its partner program: onboarding, deal registration, content, incentives, and reporting in one place. It earns its cost when it removes administrative friction and produces a clean partner-sourced pipeline number, so the buying question is which motion you run, […]

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A partnerships leader walking a partner account manager through a partner lifecycle stage board from recruit to produce on a wall monitor during a planning session, deep navy wall and warm amber desk lamp

Partner Lifecycle Management: The Full Model

Short answer: partner lifecycle management Partner lifecycle management is the practice of moving a partner through defined stages, from recruitment to onboarding to enablement to first co-sell to steady production, with a clear owner and exit criteria at each step. It works when every stage has a next action and a definition of done, because […]

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Two product and partnership leads across a conference table reviewing a printed OEM embedding agreement and a revenue-share schedule during a contract negotiation, deep navy wall and warm amber desk lamp

OEM Technology Partnerships: How the Model Works

Short answer: OEM technology partnerships OEM technology partnerships embed one company’s software inside another company’s product, which the host then sells to its customers under its own brand. They pay when the embedded technology becomes a feature the host cannot easily build itself, so the host distributes it at scale and shares revenue rather than […]

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Two professionals review a printed spreadsheet together at a wooden table, with a notebook and tablet nearby in a modern office setting

Channel Partner Incentive Programs That Produce

Short answer: channel partner incentive programs Channel partner incentive programs are the rewards a vendor uses to move partners to run specific selling behaviors, from registering deals to co-selling into shared accounts. They work when the incentive is tied to the behavior that produces pipeline rather than to volume alone, because a partner does what […]

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A channel manager and a partner account manager reviewing a partner scorecard and a deal-registration queue on a laptop during a weekly channel review, deep navy wall and warm amber desk lamp

Channel Management Best Practices That Work

Short answer: channel management best practices Channel management best practices are the operating habits that keep a partner channel producing: clear rules of engagement, clean deal registration, enablement aimed at sellers, and reporting that traces to pipeline. They work when they reduce friction and produce evidence, because a channel run on unclear rules and unmeasured […]

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A partnerships leader and a revenue operations analyst reviewing a partner-sourced pipeline forecast and a partner tier ladder on a wall monitor during a program planning session, deep navy wall and warm amber desk lamp

B2B Partner Programs: What They Are and How to Build

Short answer: B2B partner programs B2B partner programs are the structured system a company uses to recruit partners, enable them to sell, and run joint motions that produce pipeline. They work when the program is built around a measurable revenue motion rather than a tier chart, so every partner has a defined play, a named […]

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A partner manager and a partner's account executive comparing two customer lists in a shared spreadsheet to find overlapping accounts during an account mapping session, deep navy wall and warm amber desk lamp

Account Mapping Template: How to Build and Use One

Short answer: account mapping template An account mapping template is a structured spreadsheet or shared view that compares your customer list with a partner’s to find overlapping and adjacent accounts worth working together. It produces value when the columns capture status and next action, not just names, because the point of the exercise is a […]

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An ISV partnerships lead and a platform partner manager mapping an integration and a co-sell account list on a wall monitor, a signed integration agreement on the table, deep navy wall and warm amber desk lamp

ISV Partner: What It Is and How the Model Works

Short answer: ISV partner An ISV partner is an independent software vendor that builds a product integration with a larger platform and sells alongside it. It earns pipeline through that platform’s ecosystem: shared customers, a marketplace listing, and co-sell motions with the platform’s reps. The model works when the integration creates a reason for both […]

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A partner marketing manager and a partner's field marketer planning a co-branded webinar on a whiteboard with a campaign calendar and lead-routing plan visible, deep navy and warm amber palette

Partnership Marketing: What It Is and How to Run It

Short answer Short answer: Partnership marketing is joint marketing between two companies that combine audiences, content, and channels to generate demand for a shared value proposition. It matters because a co-branded campaign borrows the trust and reach of both brands at once, which is why a partner webinar or joint guide usually outperforms the same […]

Read Article
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Frequenty Asked Questions
on Forecastable Use Cases

Forecastable’s Managed Services can be utilized to facilitate improved collaboration and execution amongst Account Teams, Partner Teams and Marketers through a number of Use Cases. Please find answers to frequently asked questions about our Use Cases below.
Any Business-to-Business Company that needs to improve collaboration and execution with external or internal teammates.
Forecastable provides a Managed Services offering where Consultants known as Advisors use our SaaS technology either for or with your team members to drive better execution in Accounts and Opportunities across Teams. The Platform has an Open API to integrate with your CRM as well as other third parties such as Crossbeam or Reveal for their Account overlap data.
A Forecastable Advisor is a Fractional Management Level Consultant sourced by Forecastable on a Project. They host and lead recurring meetings to facilitate collaboration & execution. They deliver objective and invaluable coaching, guidance and oversight. Sales Admin level resources known as Alignment Specialists work full time to schedule meetings, update information and provide reports.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members

#1: Sales Reps Co-Selling alongside one or more Partners

#2: Sales Specialist Teams Co-Selling

#3: Partner Recruitment / Expansion Coordination 

#4: Global Account Team Coordination

#5: Enabling Start Up Sales Reps to perform Up Market Selling

#6: Partner Revenue Scale Up for Startups

#7: Market Development Funds Partner Activity Facilitation & Monitoring

Increased earnings from closing more Accounts/Sales. Increased collaboration contributes to more Wins. Project Admin Resource frees up time obtaining Updates / Status Reporting. Ability to share relevant information across CRM Systems. Receive Coaching from an objective 3rd Party Advisor. Better Account/Opportunity/Customer Org visibility across Teams. Increase Skill Level by using Enterprise Selling Workspaces / Coaching. Improved Visibility of Account Overlap. Improved Visibility of Contact Overlap and obtaining warmer Introductions.
Users of Forecastable can be either Forecastable’s Advisors and/or your Reps, Partner Managers, CSMs and other related Team members.

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Growth

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.