Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
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GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Programs: How to Build a Partner Program That Produces Pipeline
Tier and program design is the easy part. Here’s how to build a channel partner program that produces forecastable partner-sourced pipeline.
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Reseller Program: What It Is and How to Build One
Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]
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Business Partner Program: What It Is and How to Build One
Short answer Short answer: A business partner program is the structured system a company uses to recruit, onboard, enable, incentivize, and measure the partners that help it sell, from resellers to referral and technology partners. It matters because partners produce a large share of modern pipeline, and without a real structure a program becomes a […]
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Channel Incentives: What They Are and How to Design Them
Short answer Short answer: Channel incentives are the payments and rewards a vendor gives partners to drive a specific selling behavior, from deal registration discounts to rebates, spiffs, and market development funds. They matter because a partner sells for whoever makes it worth their time, and a well-designed incentive buys attention while a badly designed […]
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Strategic Partnership: What It Is and How to Build One
Short answer Short answer: A strategic partnership is a long-term alliance between two companies that commit resources to a shared goal, whether that is revenue, market access, or a joint product, beyond any single transaction. It matters because the label is easy to claim and rare to earn, and the difference is whether both sides […]
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What Is a Channel Partner Program? Definition and Types
Short answer Short answer: A channel partner program is the structured system a vendor uses to recruit, enable, and reward third-party companies that sell or deliver its product, such as resellers, VARs, MSPs, systems integrators, and ISVs. It matters because the program is what turns a loose set of partners into a repeatable channel that […]
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What Is a Partner Ecosystem? Definition and How It Works
Short answer Short answer: A partner ecosystem is the network of companies whose products, services, and customer bases surround your own, and whom you can sell with, build with, or sell through. It matters because buyers now assemble their own stacks, so the vendor whose ecosystem is richest and best activated wins more of the […]
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Channel Sales Training: What It Is and How to Do It
Short answer Short answer: Channel sales training is how a vendor equips its partners’ reps to position, sell, and support its product, so partners can close deals without the vendor in the room. It matters because a partner who does not know how to sell your product will not sell it, and most channel programs […]
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Partnership Strategy Framework: A Step-by-Step Model
Short answer Short answer: A partnership strategy framework is a repeatable structure for building a partner strategy, so you make the key decisions in a deliberate order instead of improvising them. It matters because a framework turns “we should do partnerships” into a set of answerable questions, which is what lets a team build a […]
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Partnership Strategy: How to Build One That Produces
Short answer Short answer: A partnership strategy is the plan for how a company uses partners to reach specific business goals, defining which partners, which motions, what it will invest, and how it will measure return. It matters because most partner programs are a list of signed logos with no plan behind them, and the […]
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