Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Go to Market Strategy Services: A Buyer’s Guide
Short answer Short answer: Go to market strategy services are advisory engagements that help you define who you sell to, how you reach them, and how you win, and then stand up the motion to do it. They are worth buying when you have a real decision to make or a motion that will not […]
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Outbound Lead Generation Services: A Buyer’s Guide
Short answer Short answer: Outbound lead generation services are vendors that generate qualified leads and pipeline for you by proactively reaching target accounts through email, phone, and social, instead of waiting for inbound demand. They pay off when you need to reach specific accounts that will not find you on their own, and they disappoint […]
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Outsourced Sales Development: Build vs Buy in 2026
Short answer Short answer: Outsourced sales development is the decision to rent the entire top-of-funnel function, the reps, the process, the tooling, and the management, from a provider rather than building it in-house. It makes sense when sales development is not a source of durable advantage for you and you need the function running now, […]
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Outsourced SDR for Partner-Sourced Pipeline: SDRs Who Call as Your Partner
Real human SDRs who call as your partner, about 1,000 cold calls a month, so the pipeline counts as partner-sourced.
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Revenue Operations Software: A 2026 Buyer’s Guide
Short answer Short answer: Revenue operations software is the set of tools that unify the data, process, and reporting behind sales, marketing, and customer success, so a company can run one forecast off one source of truth. The right stack is decided by your data model and your worst handoffs, not by the longest feature […]
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SaaS Go to Market Strategy: A Playbook That Ships
Short answer Short answer: A SaaS go to market strategy is the plan for who you sell to, how you reach them, and how you win and keep them, expressed as a motion your team can run every week, not a slide you present once. It fails far more often at execution and transfer than […]
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What Is Revenue Operations? Definition and How It Works
Short answer Short answer: What is revenue operations starts with one idea: it is the function that runs sales, marketing, and customer success as a single revenue engine instead of three teams with three systems and three versions of the number. It aligns the process, the data, and the tooling so the whole go-to-market motion […]
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AWS Partner Funding Now Follows Attribution: What Changes in 2027
AWS will use PRM attributed revenue to set AWS partner funding starting in 2027. Here is what changed, why attribution is now money, and the 90-day plan to get ready.
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B2B Outbound Sales: What Works in 2026
Short answer Short answer: B2B outbound sales is the motion of proactively reaching target accounts that have not raised their hand, through cold email, calls, and social, to create pipeline that inbound alone would never produce. It still works in 2026, but only for teams that trade volume for precision and relevance. Here is the […]
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How to Calculate Cost Per Lead (With Formula)
Short answer Short answer: How to calculate cost per lead comes down to one division: total spend on a channel over a period, divided by the number of leads that channel produced in the same period. It is a simple formula that most teams get wrong by leaving costs out and by stopping at the […]
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