Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Sales Channel Definition: Types and How They Work
What a sales channel is Short answer: A sales channel is the route your product takes to reach a buyer, whether through your own reps, a partner, a marketplace, or a self-serve motion. It matters because the route shapes the economics, the customer experience, and who owns the relationship, so choosing channels is a strategic […]
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Sales Channel Management: Run a Multi-Channel Mix
What sales channel management is Short answer: Sales channel management is the discipline of designing and running the full set of routes your product takes to market, direct, partner, distribution, and marketplace, so they cover the buyer without colliding with each other. It is a portfolio problem: the goal is not to run the perfect […]
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Channel Sales: What It Is and How It Works
What is channel sales? Short answer: Channel sales is the model where you sell through third-party partners, resellers, distributors, agencies, or technology firms, instead of relying only on your own direct sales team. The partner owns or influences the customer relationship, and you gain reach you could not build alone. It trades some margin and […]
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What Is Channel Sales? Definition and How It Works
What is channel sales? Short answer: Channel sales is a model where you sell through third-party partners, resellers, distributors, agencies, or technology firms, instead of relying only on your own direct sales team. The partner owns or influences the customer relationship, giving you reach and trust in exchange for some margin and control. It is […]
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Sales Channel: What It Is and How to Choose One
What is a sales channel? Short answer: A sales channel is the route a company uses to reach and sell to its buyers, whether that is a direct sales team, a network of partners, a self-serve website, or a marketplace. Most companies use more than one, and the mix determines their reach, their margins, and […]
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What Is a Sales Channel? A Clear Definition
What is a sales channel? Short answer: A sales channel is the route a product takes to reach buyers, whether that is a direct sales team, a reseller, a marketplace, or a technology partner who brings you into deals. It describes who does the selling and how the product gets from vendor to customer. Every […]
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Sales Close Plan: What It Is and How to Use It
What is a sales close plan? Short answer: A sales close plan is the rep-owned, dated map of every step a deal has to clear to get from the current stage to a signed contract, used inside the sales cycle to keep the deal moving and to make the forecasted close date hold. It is […]
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What Is a Close Plan? Definition and Example
What is a close plan? Short answer: A close plan is the dated, mutually agreed list of steps a buyer and a seller will take to move a deal from its current stage to a signed contract, with an owner and a due date on each step. It answers the question of what specifically has […]
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Frontline Sales Managers: The Forecastability Lever
The layer where forecast accuracy is made or lost, and why most revenue orgs under-invest in it.
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Sales Managers: Winning Partner-Involved Deals Through Situational Tag Teaming
Knowing how to leverage partners to win deals opens the door to endless opportunities. As a sales manager, fine-tuning the tag-teaming approach – strategically choosing which partners to bring in and why – can significantly impact your sales cycle. Being on the front lines lets you see how wins happen across the organization, build relationships […]
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