B2B Sales Foundations - Forecastable

Forecastable Blog

Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.

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AI in Partnerships

Alex Buckles

AI-Native PRM: What It Is and Why It Beats Bolted-On AI

What is an AI-native PRM? Short answer: An ai-native prm is a partner relationship management platform built from the ground up around AI capabilities rather than bolted on later. It treats the data model, the user interface, and the workflow layer as AI-first surfaces from day one. That distinction matters because traditional PRMs were architected […]

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Editor's Picks

Two professionals discussing a laptop screen at a wooden conference table in a bright office setting.

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

Featured image for Forecastable blog post on mdf programs

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

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Joint Demand Generation: How to Run Co-Marketing That Converts

Short answer: joint demand generation campaigns with partners produce 2x to 4x the ROI of solo demand-gen when designed correctly. They produce 0.5x or worse when designed wrong. The difference comes down to four design decisions. You need a shared ICP, a single accountable owner, lead-level attribution, and a structured handoff motion. Get those four […]

A partnerships team reviewing partner program structures on an office wall.

Alex Buckles

Partner Program Examples: Structural Patterns Behind Programs That Scale

Partner program examples are most useful when you read past the logo gallery and study the structural mechanics: tier requirements, deal-registration rules, MDF gates, certification thresholds, co-sell expectations, and attribution policy. The same five or six structural patterns repeat across every successful program, regardless of category or scale. The patterns are what’s portable; the brand […]

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A partner operations manager working in a PRM dashboard on a monitor.

Partner Tech & PRM

Alex Buckles

Allbound PRM: A 2026 Operator’s Take on When It Fits

Allbound is a partner relationship management platform that wins consistently in the SMB-mid market band: a clean partner portal, accessible content management, deal registration that works out of the box, and a price point that doesn’t require a finance approval cycle to renew. The platform is a strong fit for partner programs in the 5-50 […]

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A hiring manager and an HR partner reviewing a channel manager role scorecard.

Partnerships Roles & Hiring

Alex Buckles

Channel Manager Job Description: A Template That Predicts Hires Who Hit Quota

A channel manager job description that just lists “manage partner relationships” predicts a hire who underperforms in the first 18 months. A channel manager JD that names the producer-consumer ratio target, the partner-attached pipeline expectation, the operating cadence the role will run, and the compensation tied to revenue outcomes predicts a hire who hits quota. […]

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