Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Loyalty Program: What Works in 2026
Short answer Short answer: A channel partner loyalty program is a structured set of rewards and incentives designed to keep partners engaged, producing, and choosing you over competitors over time, through points, rebates, tiers, recognition, and perks tied to behavior. It works when the rewards reinforce the behaviors that actually drive revenue, and it becomes […]
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Ecosystem Partner: What It Is and How the Model Works
Short answer Short answer: An ecosystem partner is any company that surrounds the same customer you do, through an integration, a shared account, or a complementary product, whether or not they resell you. The value is not the logo; it is the overlap, the accounts where you and the partner both have a relationship or […]
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MSP Channel Partner: What It Is and How It Works
Short answer Short answer: An MSP channel partner is a managed service provider that adopts your product and runs it on behalf of its own clients as part of an ongoing service, rather than reselling it and walking away. The relationship is different from a standard reseller because the MSP embeds your product into a […]
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Partner Channel Marketing: What It Is and How It Works
Short answer Short answer: Partner channel marketing is marketing you run with and through your partners to reach their customers, instead of only marketing direct to your own. It covers co-branded campaigns, through-partner demand generation, market development funds, and partner enablement content, and it works when it is tied to a sales motion and to […]
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Partner Training Platform: How to Choose One in 2026
Short answer Short answer: A partner training platform is software that delivers, tracks, and certifies partner education, onboarding, product training, sales enablement, and certification, so a vendor can bring many partners up to speed at scale. The best one fits how your partners actually learn and connects to your program, but the thing to remember […]
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Referral Partner Program: What It Is and How to Run It
Short answer Short answer: A referral partner program is a structured way to pay partners a fee for introducing you to customers they already have relationships with, without asking them to sell or deliver your product. It works when the referral is easy to submit, credited cleanly, and followed up fast, and it stalls when […]
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What Is a Systems Integrator? Definition and Role
Short answer Short answer: A systems integrator, or SI, is a company that designs, connects, and implements multiple products and systems into one working solution for a client. It does not just resell software; it architects how the pieces fit, builds the integrations, and takes responsibility for the whole solution running end to end. Here […]
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B2B Appointment Setting Services: A Buyer’s Guide
Short answer Short answer: B2B appointment setting services are vendors that book qualified sales meetings on behalf of your team, usually through outbound email, phone, and LinkedIn into a target account list. They are worth buying when you need pipeline coverage faster than you can hire, and they go wrong the moment you pay for […]
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Cost Per Lead: What It Is and How to Lower It in 2026
Short answer Short answer: Cost per lead is the amount you spend to generate a single lead from a given channel, calculated by dividing total channel spend by the number of leads it produced. It is a diagnostic, not a goal, and the teams that chase it in isolation usually buy cheaper leads that close […]
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Go to Market Strategy Framework: The 2026 Version
Short answer Short answer: A go to market strategy framework is a repeatable structure for making the core go-to-market decisions in order, from who you serve to how you measure what works, so the plan becomes a motion instead of a pile of opinions. It turns the parts most teams decide ad hoc, profile, message, […]
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