Nearbound Marketing: What It Is and How It Works
Demand generation that runs through partners by borrowing their trust, measured as pipeline.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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Partner Newsletter: What It Is and How to Run One
What is a partner newsletter? Short answer: a partner newsletter is a recurring communication sent to a company’s partners to keep them informed, enabled, and active. In 2026, the ones that work are not announcements; they are activation tools that drive a specific partner action in every send. A monthly roundup of company news is […]
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Editor's Picks
MDF Programs That Generate Real Pipeline (Not Just Activity)
Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]
Joint Demand Generation: How to Run Co-Marketing That Converts
Short answer: joint demand generation campaigns with partners produce 2x to 4x the ROI of solo demand-gen when designed correctly. They produce 0.5x or worse when designed wrong. The difference comes down to four design decisions. You need a shared ICP, a single accountable owner, lead-level attribution, and a structured handoff motion. Get those four […]
Partner Newsletter: What It Is and How to Run One
What is a partner newsletter? Short answer: a partner newsletter is a recurring communication sent to a company’s partners to keep them informed, enabled, and active. In 2026, the ones that work are not announcements; they are activation tools that drive a specific partner action in every send. A monthly roundup of company news is […]
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Partner Onboarding: A 90-Day Operating Cadence That Compounds
Partner onboarding is the structured 90-day program that takes a newly signed partner from contract close to first sourced deal. Most teams treat onboarding as a one-week checklist; the partners who actually produce revenue went through a 90-day cadence with weekly close dates, an executive sponsor, and a forcing function on the first joint deal. […]
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Partner Enablement Platform: What It Is and How to Choose
A partner enablement platform is the software layer that delivers training, certifications, sales assets, deal-registration workflows, and co-sell…
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Partner Enablement Software: A 2026 Buyer’s Guide
Partner enablement software is the category of tools vendors buy to train, certify, equip, and coordinate external partner reps at scale.
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Partner Certification: What It Is and How to Design It
Partner certification is the structured assessment a vendor uses to confirm that a partner rep can sell, implement, or support the vendor’s product to a…
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Partner Activation: Turning Signed Partners Into Sellers
Partner activation is the structured process of turning a newly signed partner from “logo on a slide” into “selling, registering deals, and producing…
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Alex Buckles
Partner Activation: The Work That Turns Enablement Into Pipeline
Partner activation is the work of getting partner sellers, technical teams, and customer success people to actually run deals alongside the vendor. The industry calls this enablement; the work that produces revenue is activation. Most B2B SaaS partner programs invest heavily in enablement content (training portals, certification badges, recorded courses) and underinvest in activation (motion […]
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