Partner Programs: A Directory of Platform Partner Programs and How to Stand Out in Each
Short answer: Partner programs are how platforms like AWS, Salesforce, Snowflake and Shopify recruit, rank and reward the companies that sell, build on or deliver their products. This directory links our guide to each one, with tiers, tracks and benefits from each platform’s own pages. But joining is the easy part. Platforms notice the partners who bring them new deals. So the fastest way to stand out in any program is to produce partner-sourced pipeline with other partners in that ecosystem.
What is a partner program directory for?
A partner program directory puts the rules for many ecosystems in one place. If you sell software, you probably work with more than one platform. And every platform names its tiers, tracks and benefits differently. So comparing them takes hours of digging through partner portals.
That’s the first job of this page. It gives you a quick read on each program and a link to our full guide. Each guide covers who the program is for, how the tiers work, what partners get and how to join. Every fact in those guides comes from the platform’s own pages, dated as of November 1st, 2026.
The second job matters more. It’s easy to join a program, get a badge and then wait. But the program doesn’t send deals just because you joined. Instead, platforms reward partners who bring them pipeline. So each guide also covers how to get the platform’s attention.
Who this directory is for
It’s written for software vendors, services firms, agencies, MSPs, and the list goes on, as long as you already sell into a platform’s customers. If you run partnerships, sales or marketing at one of those companies, start here. If you’re building your own program instead, our guide to the channel partner program covers the design side.
Which partner programs does this directory cover?
Here’s every platform we’ve written a full guide for so far. We’ll add more as we publish them.
How to read the table
The middle column is a one-line summary, not the whole program. Programs change often, so check the guide and the platform’s own pages before you plan around a tier. As of November 1st, 2026, here’s where each one stands.
| Platform | What the program is | Our guide |
|---|---|---|
| Anthropic | The Claude Partner Network. It’s free, and tiers depend on certified people, customers in production and public stories. | Claude Partner Network guide |
| OpenAI | The OpenAI Partner Network. It launched in June 2026 with Select, Advanced and Elite tiers. | OpenAI partner program guide |
| Snowflake | The Snowflake Partner Network. Registered is free, then Select, Premier and Elite. | Snowflake partner program guide |
| IBM | IBM Partner Plus. It has Build, Sell and Service tracks with Silver, Gold and Platinum tiers. | IBM Partner Plus guide |
| AWS | ACE is how AWS partners share deals and co-sell them in Partner Central. | AWS ACE program guide |
| Salesforce | ISV partners list on AgentExchange. Consulting partners implement Salesforce. | Salesforce partner program guide |
| ServiceNow | Four paths and five segments, from Registered to Global Elite. | ServiceNow partner program guide |
| Workday | Innovation, Sales and Services Partners. Workday doesn’t publish tier thresholds. | Workday partner program guide |
| Adobe | The Digital Experience Partner Program. It has two tracks and four levels. | Adobe partner program guide |
| Cisco | The Cisco 360 Partner Program. Partners are scored on a Partner Value Index. | Cisco partner program guide |
| SentinelOne | PartnerOne. It has four tracks and three tiers. | SentinelOne partner program guide |
| Veeam | The Veeam ProPartner Network. Resellers and service providers climb four levels. | Veeam partner program guide |
| ConnectWise | A partner program for MSPs, plus ConnectWise Invent for software vendors. | ConnectWise partner program guide |
| Twilio | Twilio Partner Connection. Tiers run from Registered to Gold. | Twilio partner program guide |
| T-Mobile | The T-Mobile for Business Partner Program for firms that sell its business services. | T-Mobile partner program guide |
| Shopify | Free to join. Agencies climb five tiers, and app developers earn a revenue share. | Shopify partner program guide |
| Square | App developers, solutions partners and referral partners. There’s no published tier ladder. | Square partner program guide |
| WP Engine | The Agency Partner Program. It’s free, with four tiers and referral commissions. | WP Engine partner program guide |
| Gusto | Programs for accountants, for platforms and for software vendors. | Gusto partner program guide |
| Rippling | Technology, service, accountant, broker and venture partners. | Rippling partner program guide |
| ADP | ADP Marketplace for software vendors and Accountant Connect for accountants. | ADP partner program guide |
| Zoho | Free to join, with six partner paths. Tier names aren’t public. | Zoho partner program guide |
More partner programs: which others are buyers searching for?
These platforms also run partner programs that people search for every month. We haven’t written full guides for them yet. So for now, start with each platform’s own partner page.
| Platform | Category |
|---|---|
| Zapier | Workflow automation |
| Odoo | Business apps and ERP |
| Professional network and ads | |
| BigCommerce | Ecommerce |
| ActiveCampaign | Email and marketing automation |
| Sage | Accounting and finance software |
| Ramp | Spend management |
| Yelp | Local business reviews and ads |
| Vanta | Security compliance |
| Restaurant365 | Restaurant management software |
| Clay | Data enrichment |
| UiPath | Automation |
| Zoom | Video and communications |
| Asana | Work management |
| RingCentral | Business communications |
| Deel | Global payroll and HR |
| ServiceTitan | Field service software |
| Jobber | Field service software |
What do most partner programs have in common?
The names change, but the parts don’t. Almost every program we’ve covered has the same five pieces:
- Tracks. Separate paths for software vendors, services firms, resellers, MSPs, and the list goes on.
- Tiers. Levels you climb by meeting requirements, like certified people or revenue.
- Benefits. Things like listings, co-marketing support, funding and sales access.
- A marketplace or directory. The place customers find partners and apps.
- A way to register or share deals. For example, AWS partners share opportunities through the ACE program.
So once you know one program, you can read the rest fast. But here’s the catch. None of those five pieces creates a deal on its own. They reward deals you already brought.
How do you get a platform’s attention through its partner program?
You bring it pipeline. Partner-sourced pipeline is the number one metric every large platform tracks. Tiers, badges and listings come after that.
Why joining isn’t enough
Think about it from the platform’s side. It has hundreds or thousands of partners. A badge and a listing put you in the directory with everyone else who joined. So the partners who stand out are the ones who show up with real opportunities.
That’s why we point vendors at partner-sourced pipeline. It means deals that start because a partner opened the door. If the terms are new, here’s how partner-sourced and partner-influenced pipeline differ. And when that pipeline lands in the platform’s accounts, the platform notices.
Find the other partners who sell to your buyers
Other partners in the same ecosystem are a strong source of that pipeline. Services firms hold a powerful position in co-sell, because they bring the expertise and the customer relationships. Meanwhile, a software vendor has the product those customers want. So the two of them have a reason to call the same accounts.
Start with overlap. Crossbeam’s guide on what to do after you find overlaps is a good primer. Then pick the accounts where both of you have a reason to be in the room.
What do platform sellers actually need from you?
A platform’s account executives get pitched by partners all day. A standing coffee chat with a rep you like won’t change that. What changes it is something they can use on their own accounts this quarter. For example, offer a named assessment their customers can say yes to, or a joint dinner for the accounts they’re trying to expand. Then show them every step of the deal so they never have to chase you for an update. Lead with what helps their number, not with your pitch.
Prove it with one partner GTM motion
A partner GTM motion is one campaign, run with one partner, into accounts you both care about. Here’s how we run one:
- Pick one partner in the ecosystem whose customers look like yours.
- Agree on the accounts by overlapping your lists.
- Write one joint story for those buyers.
- Run the outreach on email, LinkedIn and cold calls from a real human SDR, under the partner relationship. Some motions add a field event or a dinner.
- Hand off the meetings and track every result.
One-off campaigns are quoted individually. As a rough guide, about $15K tends to be the average for a one-off motion with a part-time SDR making a limited number of calls. So you can prove the model in one ecosystem before you scale it. And any GTM motion could cost you $0 if your partners pay for it. If it works, our Partner-Sourced Pipeline program runs motions every quarter.
Related reading
- Revenue Operations Platform: A 2026 Buyer’s Guide
- Tech Partners vs Solutions Partners: Where Each Fits
Frequently asked questions
What is a partner program?
It’s the structure a platform uses to work with the companies that sell, build on or deliver its product. It usually covers tracks, tiers, benefits and how partners register deals.
Are partner programs free to join?
Many are, at least at the entry level. For example, Shopify and Zoho are free to join, and Snowflake’s Registered level is free. Others charge for higher levels, so check each guide.
How do I choose which partner programs to join?
Start with your customers. Join the programs whose customers look like yours and whose other partners already sell to your buyers. Then focus on the one or two where you can produce pipeline first.
What gets a partner promoted to a higher tier?
It depends on the platform. Most tiers turn on certified people, customer wins, revenue or some mix. Our guide to each program lists the published requirements.
Do platforms send leads to new partners?
Don’t count on it. A platform rep puts you in front of an account when you give them a compelling reason, like a joint offer, an experience or a motion with named accounts. So bring the platform deals first.
Why isn’t my favorite platform in the directory?
We’re adding guides over time. If it’s in the “More partner programs” table, a guide may be coming. Until then, the platform’s own partner page is the best source.
The bottom line
Every platform runs its partner program a little differently. So use this directory to learn the rules fast. But don’t stop at the badge. The partners who get noticed are the ones who bring the platform new deals, often with other partners. That’s the work we do for vendors in ecosystems like these.
Forecastable is an independent third-party professional services company. Our evaluations of other vendors are based on publicly-available information as of November 2026 and our own client experience.
Forecastable is an independent B2B partnerships agency. We are not affiliated with or endorsed by any of the platforms listed on this page. Program details are drawn from each platform’s public pages and are current as of November 1st, 2026.
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