Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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What is channel marketing software? Short answer: Channel marketing software is the set of tools a vendor uses to run marketing through its partners at scale, covering co-branded campaigns, asset distribution, market development funds, and lead tracking. It lets one marketing team equip hundreds of partners to market locally without building each campaign by hand. […]
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Market Development Funds: What They Are and Use
What are market development funds? Short answer: Market development funds are money a vendor gives a partner to spend on marketing the vendor’s product, usually tied to specific approved activities and repaid or granted against proof of spend. They exist to get partners marketing when partners lack the budget or incentive to do it alone. […]
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B2B Partner Marketing: What It Is and How to Run
What is B2B partner marketing? Short answer: B2B partner marketing is marketing done with and through partners to reach buyers a vendor could not reach alone, spanning co-branded campaigns, joint events, referrals, and shared demand generation. It treats partners as a marketing channel, not just a sales one. Done well, it borrows a partner’s trust […]
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Partner Marketing Strategy: How to Make Partner Marketing Produce Pipeline
Partner marketing rarely fails on ideas. It fails when nobody owns the calendar, the follow-up or the number. Here’s the strategy we run.
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AWS re:Invent Partner Strategy: Working the Show
What is an AWS re:Invent partner strategy? Short answer: An AWS re:Invent partner strategy is the plan a company brings to the conference for turning the week into partner-sourced pipeline, the target accounts, the booked meetings, the AWS field connections, and the follow-up. It treats the show as a sourcing event, not a brand-awareness trip. […]
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Partner Event ROI: How to Measure It Properly
What is partner event ROI? Short answer: Partner event ROI is the ratio of sourced and influenced pipeline (and eventually closed revenue) to the fully loaded cost of a partner-involved event, measured against a target set before the event runs. It is a forecasting question, not a recap, and it depends entirely on whether the […]
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Partner Event Strategy: A Pipeline-First Playbook
What is a partner event strategy? Short answer: A partner event strategy is the plan for which partner-involved events to run across a quarter or year, why each one exists, and how each ties to a named pipeline goal and a target account list. It treats events as a sequenced portfolio with a purpose per […]
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Partner Field Marketing: How to Run Events With Partners That Produce Pipeline
Field marketing works best with partners. Pick co-hosts by overlap, let them co-fund, decide follow-up first and measure meetings held.
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MDF Event: How to Tie Partner Events to Pipeline
Short answer: An MDF event is a customer-facing event funded fully or partly by a partner’s market development funds: an executive dinner, a happy hour, a roadshow, a workshop or a webinar. Most are run as brand work and produce nothing you can measure. The ones that work start from the outcome. We configure each […]
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MDF Programs That Generate Real Pipeline (Not Just Activity)
Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]
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