Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
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What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]
What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]
Short answer: partner content syndication is one of the cheapest pipeline sources in B2B SaaS. Most programs underperform because they treat it as a logo-swap, not a real demand motion. The model that works is simple. Syndicate content only when it is valuable on its own, attribute leads at the source, and build a follow-up […]
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Co-marketing campaign design is where most partnership programs hit a wall. Two marketing teams with different brand voices, different audience targeting, different metrics, and different approval cycles try to ship a joint campaign in 6 weeks. The campaign launches late, both sides feel underserved, and pipeline attribution is unclear. The fix is structural: design the […]
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Channel marketing agency in 2026: when to hire one, how to evaluate one, the four practical agency categories, and the pitfalls that kill engagements.
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Market Development Funds (MDF) used to get a bad rap (covered below), but when deployed properly and productively, they’re critical for efficiently expanding into new markets or segments. Although it may sound obvious, MDF are funds specifically allocated to developing markets. This can take shape in many forms, like events, sponsorships, advertising, or any marketing […]
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