Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Latest Post
Categories
All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
One AI Team for Your Partner Program, Not One Per Partner Manager
Giving every partner manager their own AI tool doesn’t add up to a program. Here is why one AI team, with shared data, shared rules and human approval, works better, and how to bring your own agent.
Read Article
Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Bridge Partners Shipped One Line That Should Reset Every Partnership-AI Vendor Pitch. Here’s the Question Buyers Should Be Asking Instead.
Short answer: Almost every partnership-AI vendor in 2026 sells automation while telling buyers they are selling impact. However, automation and orchestration are different categories. Specifically, automation delivers scale and orchestration delivers impact. Therefore, the question every buyer should put to every vendor pitch is one specific line: show me the orchestration outcome your platform produces, […]
Read Article
PRM Software in 2026: From Partner Portal to AI Chief Partnerships Officer
PRM (Partner Relationship Management) is splitting into two categories in 2026: a legacy execution stack (Impartner, Zinfi, PartnerStack, Channelscaler, Magentrix) and a new judgment layer powered by agentic AI (Introw, Euler, and Forecastable). Here’s how to tell them apart and how to choose.
Read Article
