Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Solution Integrator: What It Is and How It Differs
What a solution integrator is Short answer: A solution integrator is a partner that assembles multiple products and services, often from several vendors, into one working solution for a client and takes responsibility for the whole outcome. It differs from a plain reseller because it owns the design and delivery of the combined solution, and […]
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What Is a TSD? The Technology Services Distributor
What is a TSD Short answer: What is a TSD comes down to one role: a technology services distributor is the aggregator that sits between technology vendors and a large network of independent agents, giving those agents access to many vendors’ services through a single relationship. It handles supplier contracts, commissions, and enablement so agents […]
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PRM System: What It Is and How to Choose One
What a PRM system is Short answer: A PRM system is partner relationship management software that administers your partner program, giving you a partner portal, deal registration, enablement content, and reporting in one place. It handles the administration of partnerships well, and it does not, on its own, produce partner-sourced revenue. I want to be […]
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Spiff Program Management: Incentives That Pay
What spiff program management actually is Short answer: Spiff program management is the practice of designing, running, and measuring short-term incentives that pay partner reps for a specific behavior you want more of. It works when the spiff rewards a clear action tied to revenue and pays fast, and it fails when the rules are […]
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Channel Partner Manager: Role, Skills, and What They Do
What a channel partner manager is Short answer: A channel partner manager is the person who owns a set of partners that resell, refer, or co-sell your product, and who is measured on the revenue those partners actually source. They are a quota-carrying seller whose customers happen to be other companies, not a relationship host […]
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Channel Partner Onboarding Checklist That Works
What a channel partner onboarding checklist actually is Short answer: A channel partner onboarding checklist is the ordered set of steps that takes a newly signed partner from paperwork to their first real selling activity with you. It works when the finish line is the partner’s first co-sold or sourced deal, and it fails when […]
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Partner Integrations: Turning Them Into Pipeline
What partner integrations actually are Short answer: Partner integrations are the technical connections between your product and a partner’s product that let the two work together for a shared customer. They matter to revenue only when someone attaches a go-to-market motion to them, because an integration sitting in a marketplace with no co-sell plan is […]
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Software Ecosystem: What It Is and Why It Wins
What a software ecosystem is Short answer: A software ecosystem is the network of complementary products, integrations, and partners that surround a platform and that a customer assembles into a working solution. It wins because buyers no longer purchase single tools in isolation; they buy a set of products that work together, and the vendors […]
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Greenfield Accounts: How Partners Find Them
What greenfield accounts are Short answer: Greenfield accounts are companies that fit your ideal customer profile but sit entirely outside your current pipeline and customer base, meaning you have no relationship, no open deal, and often no record of them. They matter because a partner frequently does have that relationship, which turns a cold prospect […]
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Co-Branding Strategy: A Practical Partner Playbook
What a co-branding strategy actually is Short answer: A co-branding strategy is the plan for how two companies put their brands on a shared asset or campaign to reach an audience they both want, in a way that produces measurable demand. It works when the two brands share a real audience and a defined goal, […]
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