Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Marketing Strategy: Fund the Motion
What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]
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Market Development Funds Best Practices That Produce
Market development funds best practices start with one number: cost per qualified lead. Here is how to fund a partner program that actually produces pipeline.
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Channel Partner Portal: What It Is and What It Needs
A channel partner portal is where partners register deals and reach enablement. Here is what a portal actually needs and the test that decides if it works.
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Partner Marketing Programs: Build Ones That Produce
Partner marketing programs are the structured motions you run to, through, and with partners. Here is how to build ones that produce measurable pipeline.
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What Is Channel Conflict? Causes and How to Prevent It
Channel conflict is when a company’s sales channels compete for the same deal. Here are the causes, the types, and how to prevent it with deal registration.
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Channel Partner Types: Which Ones Fit Your Motion
Channel partner types range from resellers to ISVs to SIs and MSPs, each with a different role in the deal. Here is how to match the type to your motion.
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Partner Program Management: Run It Like Revenue
Partner program management is running a partner program as a revenue function, not an admin job. Here is the operating model that turns partners into pipeline.
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Partner Deal Registration: How to Do It Right
Partner deal registration protects the partner who sources a deal and prevents channel conflict. Here is how to design it so partners actually use it.
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Partner Marketing Manager: Role, Skills, and Metrics
A partner marketing manager turns co-marketing and MDF into pipeline. Here is what the role owns, the skills it needs, and the metrics that actually matter.
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Vertical Channel Conflict: What It Is and How to Fix It
Vertical channel conflict is friction between a vendor and its own partners or channel tiers. Here is what causes it and how to fix it without losing partners.
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