Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Best Partner Training LMS: How to Choose in 2026
What the best partner training LMS actually delivers Short answer: The best partner training LMS is the one whose graduates sell more, not the one with the most courses or the highest completion rates. It delivers external-facing training, certification, and content management that a partner can use without your team in the room, and it […]
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PRM Portal: What It Is and How to Choose One
What a PRM portal actually is Short answer: A PRM portal is the partner-facing hub of a partner relationship management system, the logged-in space where partners onboard, find content, register deals, and track their status with you. It is the front door of the program, so it handles administration and self-service well, but the portal […]
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Strategic Partnership Management: A Field Guide
What strategic partnership management actually is Short answer: Strategic partnership management is the discipline of running your handful of most important partnerships as a deliberate, measured revenue motion rather than a set of relationships you maintain. It works when each strategic partnership has a shared goal, a joint operating rhythm, and a number both sides […]
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Strategic Alliance Definition: What It Means
What is a strategic alliance Short answer: The clearest strategic alliance definition is two independent companies committing shared resources to a joint goal that neither can reach as fast or as fully alone. It is a mutual investment relationship, not a vendor contract, so both sides put something at risk (people, roadmap, market access) and […]
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Strategic Alliance Examples: What Actually Works
What good strategic alliance examples have in common Short answer: The strategic alliance examples worth studying all share one trait, which is a joint revenue motion that both companies can measure, not a logo swap or a press release. They pair complementary products, name the shared customer, and agree in advance on who sells what […]
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Partnership Tiers: Structure Them for Revenue
What partnership tiers actually are Short answer: Partnership tiers are the bands a program uses to sort partners by how much they produce and how much investment they earn back. They should be a function of sourced revenue and executed plays, not company size or relationship warmth, so that moving up a tier means a […]
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Best SaaS Partner Programs: What Sets Them Apart
What the best SaaS partner programs actually are Short answer: The best SaaS partner programs are the ones that can trace a defensible share of closed revenue back to specific partner actions, not the ones with the most logos on a directory page. They win because they run partnerships as a forecastable revenue motion, with […]
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Partnership Titles: What Each Role Means and When
What partnership titles are Short answer: Partnership titles are the job labels companies use for the people who build and run partner relationships, from partner manager to VP of partnerships to Chief Partner Officer. They matter because the same title can describe wildly different scope, and hiring off the label instead of the actual job […]
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What Is an SI Partner? Definition and How They Sell
What an SI partner is Short answer: An SI partner is a systems integrator that implements, configures, and often resells your software as part of a larger services engagement for its clients. They matter because the integrator usually owns the customer relationship and the implementation budget, so for many enterprise products the SI partner, not […]
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SaaS Reseller: What It Is and How the Model Works
What a SaaS reseller is Short answer: A SaaS reseller is a company that sells your subscription software to its own customers for a margin, handling some mix of the sale, the billing, and the ongoing relationship. It differs from reselling traditional software because the value is recurring, so the model only works if the […]
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