Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Short answer Short answer: An MSP channel partner is a managed service provider that adopts your product and runs it on behalf of its own clients as part of an ongoing service, rather than reselling it and walking away. The relationship is different from a standard reseller because the MSP embeds your product into a […]
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Short answer Short answer: Partner channel marketing is marketing you run with and through your partners to reach their customers, instead of only marketing direct to your own. It covers co-branded campaigns, through-partner demand generation, market development funds, and partner enablement content, and it works when it is tied to a sales motion and to […]
Short answer Short answer: The channel marketing best practices that hold up are the ones that tie every joint activity to attributable pipeline: a real joint value proposition, funds tied to outcomes, plays that fit the partner’s audience, agreed lead routing, and attribution that shows what produced. They work because they treat channel marketing as […]
Short answer Short answer: A partner marketing program is the structured way you plan, fund, and run demand generation together with your partners so both companies create pipeline neither would create alone. It works when the joint activity produces attributable pipeline and both sides can see it, and it fails when it turns into logo […]
Short answer Short answer: A value added reseller is a firm that resells your product and wraps its own services, implementation, integration, or expertise around it, so the customer buys a working solution rather than a license. The value-added part is the whole point, and it is what separates a real VAR from a discount […]
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Short answer Short answer: A chief ecosystem officer is the executive who owns a company’s whole partner ecosystem strategy and the partner-influenced revenue number at the leadership table, sitting alongside the CRO and CFO rather than reporting three levels beneath them. The title puts a senior owner on the part of the business that is […]
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Short answer Short answer: VAR partners are value-added resellers, firms that resell your product and wrap their own services, integration, or expertise around it, and the “value-added” part is what separates a real VAR from a discount reseller. A plain reseller moves the product; a VAR sells the product plus the implementation, configuration, or managed […]
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Short answer Short answer: Partnership roles are the distinct jobs on a partner team, and they sort into three kinds of work that most orgs blur into one hire: sourcing partners, managing partners, and operating the program. When a company posts one “partnerships” job and expects it to recruit, manage, sell, and run the systems […]
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Short answer Short answer: Euler alternatives are other partner relationship management (PRM) platforms, so the comparison comes down to which PRM fits your program size, your administrative appetite, and your data model. Euler is an AI-native PRM, and its closest peer is Introw, with the established full-suite platforms Impartner, Allbound, and ZINFI rounding out the […]
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Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]
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Short answer Short answer: A technology partner program is the structure a company uses to recruit, integrate, enable, and co-sell with software companies whose products complement its own. It matters because integrated technology partners make a product stickier and open warm access to shared customers, but a program measured by integration count produces a marketplace, […]
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Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]
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Short answer Short answer: OEM partners are companies that embed your product into their own and sell the combination under their brand, so your technology reaches their customers without your logo on the box. They matter because a single OEM relationship can put your product into thousands of end customers at once, but the model […]
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Short answer Short answer: A technology partner is a company whose product complements yours, where the two of you build joint technical and go-to-market value for shared customers. It matters because the right technology partner extends what your product can do and opens a warm path into accounts they already serve, which is why these […]
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