Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Lifecycle Management: The Full Model
Short answer: partner lifecycle management Partner lifecycle management is the practice of moving a partner through defined stages, from recruitment to onboarding to enablement to first co-sell to steady production, with a clear owner and exit criteria at each step. It works when every stage has a next action and a definition of done, because […]
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Strategic Alliance: What It Is and How to Build One
Short answer: strategic alliance A strategic alliance is a long-term, mutually committed partnership between two companies that pursue a shared market goal neither could reach as fast alone. It differs from a transactional referral because both sides invest in a joint motion, and it produces when the alliance is operated as a revenue system rather […]
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The Nine Accelerators of Partnership Execution
Short answer: the nine accelerators of partnership execution The nine accelerators of partnership execution are the nine scored levers, developed at Forecastable, that determine whether a partner program actually produces revenue, grouped under three levers: Strategy, Story, and Selling. They exist because “we have a partner program” says nothing about whether it works, and scoring […]
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The 60-Day Rule for Partnerships, Explained
Short answer: the 60-day rule for partnerships The 60-day rule for partnerships is a simple activation standard, developed at Forecastable: a newly signed partner should produce its first pipeline within 60 days of signing, not its first meeting or its first portal login. It exists because the gap between a signature and first production is […]
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Partnership Program Maturity Model: The 4 Zones
Short answer: the partnership program maturity model The partnership program maturity model is a four-zone diagnostic, developed at Forecastable, that places a revenue organization on a path from direct-only selling to category leadership through systematic co-go-to-market. It reads a program by what it actually does, not by how many partners it has signed, and it […]
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Partner Business Review Template That Works
Short answer: what a partner business review template includes A partner business review template structures a recurring review with a partner around results, gaps, and the specific commitments each side will make next quarter. The version that works is not a status deck. It opens with the shared number, walks the pipeline and the plays […]
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Partner Program Maturity Assessment: Score Yours
Short answer: what a partner program maturity assessment measures A partner program maturity assessment scores where your partner program actually operates today, across four stages and three capability levers, so leadership agrees on the constraint before spending another quarter on tooling. It originated at Forecastable as a diagnostic, not a vanity grade. It rates the […]
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The Ecosystem Maturity Model: 4 Partner Mentalities
Short answer: what the Ecosystem Maturity Model measures The Ecosystem Maturity Model is Forecastable’s framework for identifying which of four mentalities a company operates from: Spectating, Competing, Partnering, or Winning. It keys each mentality to a self-scored confidence band from 0 to 10 and to a market view. The top key activity is Ecosystem Orchestration. […]
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Best Partnerships Consultancies for B2B SaaS: 2026 Guide
Short answer: how to evaluate a partnerships consultancy The best partnerships consultancies for B2B SaaS are the ones that own execution, not just strategy. They embed operators into your weekly cadence, run account-planning sessions, and produce artifacts your reps use, rather than delivering a deck and a roadmap you then have to staff yourself. What […]
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The 9 Accelerators of Partnership Execution: A Diagnostic
Nine accelerators, three levers, one honest score Short answer: The 9 accelerators of partnership execution are Forecastable’s diagnostic for whether a partner program can produce revenue on purpose, organized as three levers with three accelerators each. They are scored 1 to 10, and the three levers ladder up to Valuation Certainty. Most partner programs are […]
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