Nearbound Marketing: What It Is and How It Works
Demand generation that runs through partners by borrowing their trust, measured as pipeline.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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OEM vs Reseller: A 2026 Comparison for Programs
What is the difference between OEM and reseller? Short answer: OEM vs reseller is the decision between embedding your product inside a partner’s offering (OEM) versus letting a partner sell your product as-is alongside theirs (reseller). The two motions look adjacent and produce opposite operating models. The economics, the legal posture, the support model, and […]
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MDF Programs That Generate Real Pipeline (Not Just Activity)
Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]
Joint Demand Generation: How to Run Co-Marketing That Converts
Short answer: joint demand generation campaigns with partners produce 2x to 4x the ROI of solo demand-gen when designed correctly. They produce 0.5x or worse when designed wrong. The difference comes down to four design decisions. You need a shared ICP, a single accountable owner, lead-level attribution, and a structured handoff motion. Get those four […]
