Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Strategic Alliance: What It Is and How to Build One
Short answer: strategic alliance A strategic alliance is a long-term, mutually committed partnership between two companies that pursue a shared market goal neither could reach as fast alone. It differs from a transactional referral because both sides invest in a joint motion, and it produces when the alliance is operated as a revenue system rather […]
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Channel Partners: What They Are and How They Sell
Short answer: channel partners Channel partners are outside companies that sell, refer, or deliver your product to their own customers, extending your reach through their relationships instead of your direct sales team. They matter because most technology revenue now runs through partners, and a channel that is built and operated well produces pipeline a direct […]
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Partner-Sourced vs Partner-Influenced Pipeline
Short answer: partner-sourced vs partner-influenced pipeline Partner-sourced vs partner-influenced pipeline is the distinction between deals a partner opened for you and deals a partner helped you accelerate. It comes down to origin: sourced means the opportunity did not exist for you until the partner brought it, while influenced means the partner added value to an […]
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The Needle in the Haystack Partner Problem
Short answer: the needle in the haystack partner problem The needle in the haystack partner problem is the challenge of finding the handful of partner accounts worth a co-sell play among the thousands a partner ecosystem contains. We named it at Forecastable because partner programs drown in overlap without knowing which accounts to act on, […]
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PartnerOps: The Discipline Behind Partner Revenue
Short answer: PartnerOps PartnerOps is the operations discipline that owns turning partner data into actioned pipeline, the same way RevOps owns turning revenue data into a forecast. We use the term at Forecastable to name the function that most partner programs are missing: someone who operates the ecosystem data continuously, rather than a partner manager […]
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The Partner Data Flywheel: How It Compounds
Short answer: the partner data flywheel The partner data flywheel is the compounding loop, developed at Forecastable, that turns partner conversations into actions, actions into pipeline, and pipeline into revenue, then feeds what it learns back into the next cycle. It exists because most partner programs treat data as a report to read once, when […]
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The Nine Accelerators of Partnership Execution
Short answer: the nine accelerators of partnership execution The nine accelerators of partnership execution are the nine scored levers, developed at Forecastable, that determine whether a partner program actually produces revenue, grouped under three levers: Strategy, Story, and Selling. They exist because “we have a partner program” says nothing about whether it works, and scoring […]
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The 60-Day Rule for Partnerships, Explained
Short answer: the 60-day rule for partnerships The 60-day rule for partnerships is a simple activation standard, developed at Forecastable: a newly signed partner should produce its first pipeline within 60 days of signing, not its first meeting or its first portal login. It exists because the gap between a signature and first production is […]
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Partner Valuation Certainty: What Execs Want
Short answer: partner valuation certainty Partner valuation certainty is the outcome executives are actually buying when they fund a partner program: a more predictable, profitable, and differentiated business that underwrites a higher, more defensible company valuation. We named it at Forecastable because most partner programs sell pipeline, and pipeline is not what a CFO is […]
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Partnership Program Maturity Model: The 4 Zones
Short answer: the partnership program maturity model The partnership program maturity model is a four-zone diagnostic, developed at Forecastable, that places a revenue organization on a path from direct-only selling to category leadership through systematic co-go-to-market. It reads a program by what it actually does, not by how many partners it has signed, and it […]
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