Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Coordination Tools: What to Use and When
What partner coordination tools are Short answer: Partner coordination tools are the software a program uses to manage partners, share account data, register deals, and keep partner activity connected to the CRM. They matter because most teams buy the wrong category first, standing up a partner portal before they have a motion to run through […]
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When to Hire a Partner Manager: The Real Signals
What deciding when to hire a partner manager involves Short answer: Deciding when to hire a partner manager is a question of evidence, not ambition, and the right moment is after a founder or seller has proven partners can source revenue by hand, not before. It matters because hiring the role to discover whether partnerships […]
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Partner Communication Cadence: How to Build One
What a partner communication cadence is Short answer: A partner communication cadence is the planned rhythm of one-to-one and one-to-many touches a program uses to keep partners engaged and moving deals between the moments a live opportunity forces contact. It works when each touch carries something useful to the specific partner, and it fails the […]
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Partner Program ROI Metrics That a CFO Will Trust
What partner program ROI metrics are Short answer: Partner program ROI metrics are the numbers that show what a partner program returns against what it costs, expressed in the language a finance team uses to fund things. They only matter if the CFO trusts them, which means the metric has to trace to CRM pipeline […]
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System Integrator Partners: How They Source Pipeline
Short answer: system integrator partners System integrator partners are consulting and implementation firms that build, deploy, and manage technology inside their clients’ environments, and sell software into those same accounts. They produce pipeline because they own the delivery relationship: the buyer already trusts them, so a recommendation from the integrator moves a deal faster than […]
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Partner Program Optimization: A Practical Guide
Short answer: partner program optimization Partner program optimization is the ongoing work of concentrating a program’s effort and budget on the partners and motions that produce pipeline, and cutting or fixing the ones that do not. It works when the decisions run on sourced and influenced pipeline per partner rather than on activity, because a […]
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Partner Program for Systems Integrators: A Guide
Short answer: partner program for systems integrators A partner program for systems integrators is the set of terms, certifications, and incentives a vendor designs so integrators recommend and deploy its product inside their client engagements. It works when the program rewards delivery influence rather than resale volume, because an integrator’s value is the trust it […]
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Partner Management System: How to Choose One
Short answer: partner management system A partner management system is the software a company uses to run its partner program: onboarding, deal registration, content, incentives, and reporting in one place. It earns its cost when it removes administrative friction and produces a clean partner-sourced pipeline number, so the buying question is which motion you run, […]
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Partner Lifecycle Management: The Full Model
Short answer: partner lifecycle management Partner lifecycle management is the practice of moving a partner through defined stages, from recruitment to onboarding to enablement to first co-sell to steady production, with a clear owner and exit criteria at each step. It works when every stage has a next action and a definition of done, because […]
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OEM Technology Partnerships: How the Model Works
Short answer: OEM technology partnerships OEM technology partnerships embed one company’s software inside another company’s product, which the host then sells to its customers under its own brand. They pay when the embedded technology becomes a feature the host cannot easily build itself, so the host distributes it at scale and shares revenue rather than […]
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