Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Pipeline Hygiene: Keep Co-Sell Clean
Short answer: what partner pipeline hygiene is Partner pipeline hygiene is the weekly discipline of keeping co-sell deals honest: attributed to the right partner, staged to reflect reality, and cleared of anything that has gone stale. It is what stops a partner pipeline from filling with dead deals and phantom influence that inflate the number […]
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Co-Sell Forecast Accuracy: Make It Predictable
Short answer: what co-sell forecast accuracy means Co-sell forecast accuracy is how reliably partner-sourced and partner-influenced pipeline lands where you said it would. It is built on three things: clean attribution so the pipeline is real, partner-specific stage definitions so deals are aged honestly, and a weekly reconciliation of forecast against actuals. Executives fund a […]
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Partner Capacity Planning: How Many Partners
Short answer: what partner capacity planning is Partner capacity planning sizes two things: how many partners one manager can genuinely activate, and how many activated partners you need to hit the pipeline number. It works backward from the target through win rates and average deal size to a required pipeline, then to a partner count, […]
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Partner Business Review Template That Works
Short answer: what a partner business review template includes A partner business review template structures a recurring review with a partner around results, gaps, and the specific commitments each side will make next quarter. The version that works is not a status deck. It opens with the shared number, walks the pipeline and the plays […]
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Co-Sell Operating Cadence: The Weekly Rhythm
Short answer: what a co-sell operating cadence is A co-sell operating cadence is the fixed weekly rhythm that turns partner account overlap into closed deals, run by a named owner with a defined meeting stack and a shared artifact. It is the difference between a co-sell motion that produces pipeline every week and a partnership […]
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Partner KPIs for the CRO and CFO
Short answer: the partner KPIs for CRO and CFO The partner KPIs for CRO and CFO are revenue and efficiency metrics, not relationship metrics. A CRO funds partner-sourced and partner-influenced pipeline, win rate, deal size, and cycle time. A CFO funds forecast contribution, revenue per partner dollar, and customer acquisition cost. Partner counts, meetings, and […]
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How to Measure Partner Manager Performance
Short answer: how to measure partner manager performance To measure partner manager performance, tie the scorecard to partner-sourced pipeline and the two or three leading indicators that predict it, not to partner counts or meetings held. A good partner manager produces net-new pipeline from a small set of activated partners and can show the activity […]
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VP of Partnerships vs Director of Partnerships
Short answer: VP of Partnerships vs Director of Partnerships The VP of Partnerships vs Director of Partnerships question is about scope and where the number sits. A VP of Partnerships owns the strategy, the budget, and the revenue commitment for the whole partner function, and sits at the leadership table. A Director of Partnerships owns […]
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Partner Manager vs Channel Account Manager
Short answer: partner manager vs channel account manager The partner manager vs channel account manager question comes down to what each role is accountable for. A partner manager owns activating and producing pipeline through a set of partners, usually in a tech-alliance or co-sell motion. A channel account manager owns the revenue relationship with resellers […]
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Partner Program Maturity Assessment: Score Yours
Short answer: what a partner program maturity assessment measures A partner program maturity assessment scores where your partner program actually operates today, across four stages and three capability levers, so leadership agrees on the constraint before spending another quarter on tooling. It originated at Forecastable as a diagnostic, not a vanity grade. It rates the […]
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