Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Designing a Partner Organization: 8 Weeks to a Board-Ready Plan
Most companies hire first and plan later. Here is how to design a partner organization the other way around, from partner data to a board-ready plan in about eight weeks, with sales-minded roles and AI before headcount.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Incentives: What Actually Drives Behavior
Short answer: what partner incentives are Partner incentives are the financial and non-financial rewards a company offers partners to drive specific behavior, from registering deals to closing them. They work only when the reward is tied to the action you actually want. Most programs pay for outcomes they cannot influence or activity they do not […]
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Alliance Manager: Role, Scope, and How to Hire One That Closes
An alliance manager is the person who owns the operating relationship with a strategic partner: the joint motion, the joint pipeline, the executive cadence, and the deal-by-deal field execution. The role is not a single role; it’s a spectrum from co-sell ops to strategic alliance lead. Most alliance manager hires fail in the first 18 […]
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Channel Manager Job Description: What to Scope
Short answer: writing a channel manager job description A channel manager job description should scope the role to sourced pipeline and a written partner plan, not to relationship-tending and partner headcount. It defines who owns which partners, what motion they run, and the number they carry. Written as a relationship role, it hires someone who […]
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Head of Partnerships: The Role, Scoped Honestly
Head of Partnerships in 2026: what the role does, when to hire one, how to structure the role, and how to run a hiring process that doesn’t miss.
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Partnerships Agency: What They Do, When to Hire One, How to Pick One
Partner agency in 2026: the four practical categories, when to hire one vs. build in-house, and how to evaluate without falling for the credentials slide.
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Stop Hiring the Wrong Fractional Channel Chief
A fractional channel chief is one experienced operator working part-time as your head of partnerships. A partnerships consultancy is a firm with methodology and execution capacity. Most companies pick the wrong one and waste 6 to 12 months. The right answer hinges on whether your gap is leadership or execution.
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