Skip to main content

Forecastable

Our Latest

GTM Insights

The latest insights on the most effective go-to-market strategies

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

Partnerships leader reviewing work from one shared AI team that supports every partner manager in the program

One AI Team for Your Partner Program, Not One Per Partner Manager

Giving every partner manager their own AI tool doesn’t add up to a program. Here is why one AI team, with shared data, shared rules and human approval, works better, and how to bring your own agent.

Read Article

Editor's Picks

Partner Channel Marketing: What It Is and How It Works

Short answer Short answer: Partner channel marketing is marketing you run with and through your partners to reach their customers, instead of only marketing direct to your own. It covers co-branded campaigns, through-partner demand generation, market development funds, and partner enablement content, and it works when it is tied to a sales motion and to […]

Channel Marketing Best Practices That Actually Work

Short answer Short answer: The channel marketing best practices that hold up are the ones that tie every joint activity to attributable pipeline: a real joint value proposition, funds tied to outcomes, plays that fit the partner’s audience, agreed lead routing, and attribution that shows what produced. They work because they treat channel marketing as […]

Partner Marketing Program: What It Is and How It Works

Short answer Short answer: A partner marketing program is the structured way you plan, fund, and run demand generation together with your partners so both companies create pipeline neither would create alone. It works when the joint activity produces attributable pipeline and both sides can see it, and it fails when it turns into logo […]

A head of partnerships and a CRO at a small conference table reviewing a printed partner ecosystem map with tier classifications and joint motion labels alongside a wall monitor showing partner overlap density by segment, deep navy and warm amber palette

Partner Ecosystem Map: Building One That Drives GTM

What is a partner ecosystem map? Short answer: A partner ecosystem map is the structured visualization and classification of every partner in a company’s go-to-market ecosystem, with named tiers, partner-type categories (SI, ISV, reseller, marketplace, agency, alliance), joint motion labels, and overlap density per partner per segment. It exists because a company cannot make sound […]

Read Article
Two partnerships professionals reviewing a conversational AI chat interface on a laptop next to a screen showing partner data visualization.

How and When to Use Crossbeam’s MCP Server, With Prompts

Crossbeam’s MCP server puts your partner data inside the AI tools you already use. Here are the prompts that move pipeline by role, and how co-sell automation and campaign operations run on it across dozens of partners.

Read Article
A partner manager and an account executive standing at a wall monitor walking through three target accounts side by side, with a printed co-sell deal card visible on the table between them, deep navy and warm amber palette

How to Get AEs to Co-Sell: A 2026 Field Guide

What does it take to get AEs to co-sell? Short answer: How to get aes to co-sell is to make co-sell the easiest path to their next deal: pick three named accounts per AE, run a thirty-minute weekly deal review, ship a one-page joint value prop the AE can read in two minutes, and confirm […]

Read Article
Two professionals sit at a wooden conference table reviewing documents together in a bright office.

How to Get a Co-Sell Playbook Adopted in 2026

What does adoption of a co-sell playbook look like? Short answer: How to get co-sell playbook adopted is to shrink the asset to one page, attach it to the weekly co-sell deal review, confirm the comp plan rewards the motion it describes, and audit usage on every deal in the room. A playbook lives or […]

Read Article
Two go-to-market leaders from partner companies sitting across a table with a printed joint account list, a one-page joint value prop, and a quarterly launch calendar visible between them, deep navy and warm amber palette

How to Go to Market With a Partner: 2026 Field Guide

What does it mean to go to market with a partner? Short answer: How to go to market with a partner is to agree on a joint revenue number with the partner’s senior leader, pick a small named account set both sides will work, ship a one-page joint value prop the sellers on both sides […]

Read Article
A head of partnerships and a CRO sitting at a desk reviewing a printed partner manager scorecard alongside a candidate's deal review notes and a quarterly pipeline forecast, deep navy and warm amber palette

How to Hire a Partner Manager in 2026

What does it take to hire the right partner manager? Short answer: How to hire a partner manager is to write the scorecard against the partner motion you actually run, screen for sales DNA over relationship enthusiasm, run a deal-review interview where the candidate walks a real co-sell account, and make the first ninety days […]

Read Article
A head of partnerships sitting across from a prospective partner CRO at a table with a printed joint account overlap report and a one-page partnership proposal between them, deep navy and warm amber palette

How to Recruit Partners in 2026: A Field Guide

What does recruiting a partner actually look like? Short answer: How to recruit partners is to define an ideal partner profile, source candidates against it, lead the first conversation with overlap data and a specific small joint motion rather than a brand pitch, and qualify against the joint number both sides could commit to. Recruiting […]

Read Article
A head of partnerships and a CRO at a wall monitor reviewing a partner tier ladder and a sourced and influenced pipeline split, with a printed cadence calendar on the table between them, deep navy and warm amber palette

How to Scale a Partner Program in 2026

What does it mean to scale a partner program? Short answer: How to scale a partner program is to tier the portfolio so four to six partners get weekly attention and the rest get a quarterly pulse, standardize a weekly co-sell deal review and quarterly executive readout across every Tier 1 partnership, install a sourced […]

Read Article
A partner manager and an account executive at a desk reviewing a printed three-account overlap list, a one-page joint value prop, and a Wednesday deal review calendar invite between them, deep navy and warm amber palette

How to Start Co-Selling: A 2026 Field Guide

What does it take to start co-selling? Short answer: How to start co-selling is to pick one partner, agree on the joint number with that partner’s senior leader, name three accounts per AE on each side, ship a one-page joint value prop, and book a weekly thirty-minute deal review on both calendars before the kickoff […]

Read Article
A head of partnerships and a revenue operations leader at a desk reviewing a printed PRM vendor comparison sheet alongside laptop screens showing two partner workspace dashboards side by side, deep navy and warm amber palette

Introw Alternatives: 2026 Buyer’s Guide

What are the real Introw alternatives in 2026? Short answer: Introw alternatives is the buying question that comes up when a partnerships team has outgrown a shared spreadsheet and is choosing a PRM platform to host deal registration, joint plans, and partner workspace. It points at a small set of credible platforms; the working ones […]

Read Article
1 … 49 50 51 52 53 … 70

Why wait?

Drive In-Quarter Impact

Whether starting with a single sales team or a single partner, any co-sell motion can be live in 2-4 weeks.