GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter

Short answer: GTM credits are Forecastable’s prepaid credits. They’re $1 for $1 at face value, and they apply to GTM motions at prices everyone sees. You can buy them any time, including with MDF or budget left at the end of a month, quarter or year. Each purchase expires 12 months after you buy it. So money that would have been lost becomes pipeline work you run when you’re ready.

What are GTM credits?

GTM credits are prepaid credits you spend on partner go-to-market work with Forecastable. One dollar buys one dollar of credit. Then you apply that credit to a GTM motion, a webinar or an event at its published price.

A GTM motion is our unit of work. It’s a priced, workshopped campaign we run with one partner or several, on email, LinkedIn and calls. So GTM credits are simply a way to pay for that work ahead of time.

Here’s the short version:

• Prepaid: you buy them before you pick the motion.
• Face value: $1 buys one GTM credit, with no markup. Credits are non-refundable and have no cash value.
• Published prices: credits apply at the same prices everyone sees on our pricing page.
• Good for a year: each purchase expires 12 months after its purchase date.

That’s the whole product, and we kept it simple on purpose.

How do GTM credits work?

They follow four steps:

1. Buy. You buy GTM credits with budget or MDF. Any company can buy them.
2. Credits sit in your balance. Nothing has to be decided yet, because the money is committed and the plan can come later.
3. Apply them to a motion. When you’re ready, you pick a GTM motion, webinar or event, and we draw down your balance at its published price.
4. Expire after 12 months. Any credit you haven’t applied 12 months after its purchase date expires.

Think of it as the MDF piggy bank. You, and any partners who want in, put MDF or budget in as GTM credits. Then you fund motions when you’re ready, next quarter or the one after. It’s a piggy bank, not a bank.

Why do GTM credits exist?

Because most MDF is use-it-or-lose-it, and a lot of it gets lost every quarter.

How quarter-end and year-end budgets get wasted

MDF and most marketing funds run on a clock. If the money isn’t spent by the end of the period, it’s gone for good. Microsoft’s partner incentives rules are a clear example. Its co-op claims overview says plainly, “If you don’t use your earnings by the end of the usage period, you forfeit them.”

So the last few weeks of a period get frantic. Teams have money left that they can’t carry over and don’t want to burn on something nobody planned. And rushed spending tends to be worse spending. Research on federal procurement found agencies spend 4.9 times more in the last week of the fiscal year than in a typical week. Year-end IT projects were also two to six times more likely to get a lower quality rating.

The same thing happens with MDF. Nobody gets promoted for saving it. But nobody gets promoted for a dinner with no line to revenue, either.

How GTM credits fix it

GTM credits split the spending decision from the timing decision. You commit the money before the window closes. Then you pick the motion once you’ve actually thought it through with your partners.

In practice, that means:

• No rushed campaigns. You don’t have to design a motion in the last two weeks of the quarter.
• Time to workshop it. Each motion still gets its workshop, its target list and its partners lined up.
• Next quarter starts funded. Motions designed now can run in Q1 without a new budget fight.

One rule matters here: whoever buys credits uses its own funds. Check that your own program’s terms allow it before you buy. Many funders require the work to be delivered in the same quarter the MDF is spent. If yours does, follow it.

Who can buy GTM credits?

Any company can buy GTM credits, and they can be used in any GTM motion.

Three parties can buy them:

• You. Your partnerships budget, your own MDF or a dedicated partner GTM budget.
• Your partners. Partners can fund all or part of a program. Some fund a motion outright. Others split it with you or with other partners. Here’s how your partners can fund your partner program.
• The platform. In a platform program, the platform can collect funds itself and pay per motion. When partners fund motions in a platform, GSI or Produce My Pipeline program, any surplus can fund more programs and tooling as GTM credits. It never comes back as cash.

What can GTM credits pay for?

GTM credits pay for the work on our menu, at published prices:

What you buy	Published price, as of November 8th, 2026
GTM motion	About $12,500 each inside a program (planning price)
Fully run webinar	$10,000 each
Standard physical event	About $10,000 each, priced by complexity

One-off motions are quoted individually. Roughly $15K tends to be the average for a one-off motion with a part-time SDR making a limited number of calls. Paid media is scoped to each campaign and funded up front with GTM credits.

GTM motions cover co-sell and co-marketing. Think overlap outbound, closed-lost revival or a dinner in the buyer’s city. Our Partner-Sourced Pipeline program shows how motions run, and the full list lives on our pricing page.

But credits don’t change the bar. Every dollar still competes on one number: cost per SQO. An SQO is an opportunity your sales team accepts as real pipeline. So a motion bought with credits gets measured exactly like one bought with cash.

What are the rules for GTM credits?

Here’s the rule sheet:

Rule	How it works
Face value	$1 buys one GTM credit, applied at published prices
Expiry	Each purchase expires 12 months after its purchase date
Refunds	None. Credits can’t be cashed out
Transfer	Credits can’t be transferred, except through a merger or acquisition
Interest	None. Credits earn nothing

Also, Forecastable is not a bank. GTM credits aren’t a deposit, and they earn nothing. They’re prepaid credit for work, and that’s all.

Why is expiry required? Because we’re not a bank, so we can’t hold money until someone decides to run a campaign. What we sell is a credit, and a credit has to expire. We’d still rather see every dollar used, so plan to apply credits well before they expire.

How do GTM credits relate to MDF and co-op funds?

MDF is the money coming in, and GTM credits are what it can become.

Market development funds are budget a vendor sets aside to help partners create demand. If MDF is new to you, start with our MDF guide. Co-op funds work a little differently, because partners usually earn them from sales. Here’s how co-op marketing funds differ from MDF.

So the order is simple:

1. MDF or budget comes in from you or your partners.
2. GTM credits hold it for up to 12 months, at face value.
3. GTM motions turn it into partner-sourced pipeline.

And remember, partners fund programs, not tools. Nobody wants their MDF going to software seats. Credits go to motions, webinars and events with a cost per SQO attached.

Related reading

• Agentic Partner Ops: The Next Layer of the AI Stack
• Double, Triple, and Quadruple Your GTM Dollars Through Partners
• GTM Partnerships: What They Are and How to Run Them
• Indirect Sales: What It Is and How to Run It
• Partner Ecosystem Map: Building One That Drives GTM

Frequently asked questions

What are GTM credits?

GTM credits are prepaid credits, $1 for $1 at face value. You apply them to GTM motions, webinars and events at Forecastable’s published prices. Each purchase is good for 12 months.

Do GTM credits expire?

Yes. Each purchase expires 12 months after its purchase date. Expiry is required, because Forecastable is not a bank and can’t hold money indefinitely.

Can I get a refund?

No. GTM credits can’t be cashed out or refunded, so buy what you expect to use within 12 months.

Can GTM credits be transferred?

No. Credits can’t be transferred to another company, except through a merger or acquisition.

Can my partners buy GTM credits?

Yes. Any company can buy GTM credits and use them in any GTM motion, including one it runs with you. Some partners fund a motion outright. Others split it with you.

Can I buy GTM credits with use-it-or-lose-it MDF?

Yes, if your own program’s terms allow it. That’s the main reason GTM credits exist. Check your terms first, including any rule that the work must be delivered in the same quarter, then buy before the window closes.

Can I use GTM credits for webinars and events?

Yes. Credits apply to GTM motions, fully run webinars and physical events at their published prices. And every one is judged on cost per SQO.

Do GTM credits earn interest?

No. Forecastable is not a bank. Credits aren’t a deposit, earn nothing and can’t be cashed out.

Who is Forecastable?

Forecastable is a B2B partnerships agency. We run partner-sourced pipeline for our clients, with them or for them.

What’s the bottom line?

Leftover MDF doesn’t have to be lost. Buy GTM credits before the window closes, take the time to design motions that work, and then run them next quarter or the one after. Just keep every dollar on the same scoreboard: cost per SQO.

Have MDF you’re about to lose? Book a Program-Fit Analysis