Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Program Agreement: What to Include and Why
Short answer Short answer: A partner program agreement is the contract that defines the relationship between a vendor and a partner, roles and scope, economics, deal-registration and conflict rules, partner obligations, and term and termination. It works when it makes the economics and the rules of engagement unambiguous so both sides know how to make […]
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Channel Partner Commission Structure: How to Design It
Short answer Short answer: A channel partner commission structure is the set of rules that decides how much a partner earns on a deal, when they earn it, and what behavior it rewards, base margin or commission, deal-registration protection, tiered rates, and how recurring revenue is handled. It works when it pays partners for the […]
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Channel Marketing Best Practices That Actually Work
Short answer Short answer: The channel marketing best practices that hold up are the ones that tie every joint activity to attributable pipeline: a real joint value proposition, funds tied to outcomes, plays that fit the partner’s audience, agreed lead routing, and attribution that shows what produced. They work because they treat channel marketing as […]
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Co-Selling Partnership: What It Is and How It Works
Short answer Short answer: A co-selling partnership is an arrangement where two companies’ sales reps work the same accounts together, sharing intelligence, introductions, and deals so both close more than either would alone. It works when it is hyper-focused on a small set of shared accounts with rep-to-rep relationships and clean credit, and it fails […]
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Value Added Reseller Business Model: How It Works
Short answer Short answer: The value added reseller business model is how a VAR makes money by reselling a vendor’s product and wrapping its own services, implementation, integration, support, and consulting, around it, earning margin on the product and revenue on the services. It works when the value-add is real enough that the customer would […]
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Partner Rewards Program: What It Is and How It Works
Short answer Short answer: A partner rewards program is the structured way you pay partners, in money, margin, or recognition, for the specific behaviors that lead to revenue, not just for signing or for closed deals months later. It works when the reward is fast, tied to the action you want, and escalates as the […]
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Partner Marketing Program: What It Is and How It Works
Short answer Short answer: A partner marketing program is the structured way you plan, fund, and run demand generation together with your partners so both companies create pipeline neither would create alone. It works when the joint activity produces attributable pipeline and both sides can see it, and it fails when it turns into logo […]
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Channel Partner Training Program: What It Is, How It Works
Short answer Short answer: A channel partner training program is the structured way you teach partner reps and technical teams to position, sell, deploy, and support your product so they can produce revenue on their own. It works when the training maps to the specific actions a partner has to take to close and deliver […]
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Referral Partner Agreement: What To Put In One
Short answer Short answer: A referral partner agreement is the document that sets how a partner sends you leads, how those leads are tracked, and how the partner gets paid when one becomes a deal. A good one is short, performance-based, and specific about attribution, because the disputes that kill referral relationships are almost always […]
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Account Mapping Tool: How To Choose and Use One
Short answer Short answer: An account mapping tool shows where your partners’ customers and prospects overlap with your own, so you can find the accounts a partner is already inside and turn them into joint deals. The tool matters less than most buyers think; the cadence you run on the data is what produces pipeline. […]
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