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Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.

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📂 All 🗂️ Account Mapping (25) 📁 AI in Partnerships (10) 📁 B2B Sales Foundations (34) 📁 Channel & Reseller Sales (7) 📁 Co-Selling (105) 📁 Deal Registration (5) 📁 Ecosystem-Led Growth & Nearbound (27) 📈 Partner Attribution & Reporting (27) 📁 Partner Enablement & Onboarding (33) 📢 Partner Marketing (44) 📁 Partner Programs (37) ⚙️ Partner Tech & PRM (62) 📁 Partnerships Forecasting (40) 👥 Partnerships Roles & Hiring (73) 🎯 Partnerships Strategy & Leadership (91)

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Latest Post

A partner marketing lead and a demand generation manager aligning a joint campaign plan on a monitor showing shared target accounts and a co-branded content calendar, deep navy and warm amber palette
Alex Buckles

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

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Editor's Picks

A partner marketing lead and a demand generation manager aligning a joint campaign plan on a monitor showing shared target accounts and a co-branded content calendar, deep navy and warm amber palette

B2B Partner Marketing Strategy: To, Through, With

What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]

A partner manager and a partner's marketing lead filling in a one-page channel partner marketing plan template together at a table, target accounts, budget, and a campaign calendar visible on the page, deep navy and warm amber palette

Channel Partner Marketing Plan: Build the Template

What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]

A channel marketing manager and a partner marketing lead planning an MDF-funded co-branded campaign on a monitor showing a drop-in event calendar and partner-ready assets, deep navy and warm amber palette

Channel Partner Marketing Strategy: Fund the Motion

What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]