Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Latest Post
Categories
All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Partnership Pipeline Forecasting: Make Partners Predictable
Short answer: Partnership pipeline forecasting means predicting how many sales-qualified opportunities (SQOs) each partner will bring next month and next quarter, and how much revenue they’ll turn into. Most partnerships leaders can’t do that today. So they aren’t in control of their own number. The fix isn’t a better spreadsheet. It’s running partner GTM motions […]
Read Article
Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
B2B Appointment Setting: What It Is and How It Works
Short answer Short answer: B2B appointment setting is the work of booking qualified meetings between your sales team and target buyers, so closers spend their time selling instead of prospecting. It works when the meetings are qualified and the handoff is clean, and it fails when it books any meeting it can to hit an […]
Read Article
Go to Market Consulting: What It Is and When You Need It
Short answer Short answer: Go to market consulting is outside help with the decisions that decide whether a product sells: who you target, how you reach them, how you price, and how you measure it. It works when the consultant leaves a motion your team can run, not a slide deck. Here is the position. […]
Read Article
Inbound vs Outbound Sales: The Real Difference
Short answer Short answer: Inbound vs outbound sales is the difference between buyers coming to you and you going to buyers. Inbound captures demand that already exists; outbound creates conversations with accounts that have not raised their hand. It is not a camp you join, and treating it that way is how teams end up […]
Read Article
Pipeline Management Software: How to Choose It
Short answer Short answer: Pipeline management software is the system of record where your deals, stages, and forecast live, and the right one makes inspection easy rather than just storing deals. It works when it enforces honest stages and clean data, and it fails when it becomes an expensive place to keep an optimistic list. […]
Read Article
Sales Pipeline Stages: What They Are and How They Work
Short answer Short answer: Sales pipeline stages are the defined steps a deal passes through from first contact to closed, each marking a real point in the buyer’s decision. They work when each stage is tied to evidence the buyer gave you, and they fail when they describe what the seller did instead of what […]
Read Article
Sales Pipeline Management: What It Is and How It Works
Short answer Short answer: Sales pipeline management is the ongoing discipline of inspecting your deals, keeping each stage honest, and acting on what the pipeline tells you before the quarter ends. It works when the review drives decisions, and it fails when it becomes a status meeting where everyone reports and nobody changes anything. Here […]
Read Article
Outbound Sales: What It Is and How to Do It Well
Short answer Short answer: Outbound sales is the motion where your team starts the conversation, reaching out to target accounts that have not raised their hand yet. It works when it is built on a tight account list, a specific reason to call, and disciplined follow-up, and it fails when it is volume for its […]
Read Article
How to Build a Sales Pipeline: A Step by Step Guide
Short answer Short answer: How to build a sales pipeline comes down to four moves: define who you sell to, set stages that match how buyers actually buy, feed the top with sources you can repeat, and inspect it like a system. It works when the stages reflect buyer behavior, and it fails when they […]
Read Article
What Is Outbound Sales? Definition and How It Works
Short answer Short answer: What is outbound sales comes down to one idea: it is the motion where your team starts the conversation, reaching chosen accounts that have not raised their hand through email, phone, LinkedIn, and warm introductions. It is the opposite of inbound, and it works when it is aimed at a tight […]
Read Article
Sales Channel Strategy: A Practical Guide
What a sales channel strategy is Short answer: A sales channel strategy is the deliberate choice of which routes to market you use to reach customers, direct, reseller, referral, marketplace, or a mix, and which route serves which segment. It matters because most companies accumulate channels by accident, adding a reseller here and a marketplace […]
Read Article
