Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
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GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Sales Compensation Plans That Work
Short answer Short answer: Channel sales compensation plans are the margin, incentives, and rewards you use to get partners and their reps to sell your product instead of a competitor’s. They work when they pay for the behavior you actually want, sourcing new deals, not just fulfilling ones, and when the reward is simple enough […]
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Strategic Partnership Management: A Field Guide
What strategic partnership management actually is Short answer: Strategic partnership management is the discipline of running your handful of most important partnerships as a deliberate, measured revenue motion rather than a set of relationships you maintain. It works when each strategic partnership has a shared goal, a joint operating rhythm, and a number both sides […]
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Strategic Alliance Definition: What It Means
What is a strategic alliance Short answer: The clearest strategic alliance definition is two independent companies committing shared resources to a joint goal that neither can reach as fast or as fully alone. It is a mutual investment relationship, not a vendor contract, so both sides put something at risk (people, roadmap, market access) and […]
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Strategic Alliance Examples: What Actually Works
What good strategic alliance examples have in common Short answer: The strategic alliance examples worth studying all share one trait, which is a joint revenue motion that both companies can measure, not a logo swap or a press release. They pair complementary products, name the shared customer, and agree in advance on who sells what […]
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Partnership Tiers: Structure Them for Revenue
What partnership tiers actually are Short answer: Partnership tiers are the bands a program uses to sort partners by how much they produce and how much investment they earn back. They should be a function of sourced revenue and executed plays, not company size or relationship warmth, so that moving up a tier means a […]
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Prevent Personnel-Driven Partner Churn
What is personnel-driven partner churn? Short answer: Personnel-driven partner churn is when a partnership decays because a key person leaves or changes roles, not because the partner soured on you. It is the most preventable kind of partner loss, because the cause is structural: the partnership depended on one person. It matters because programs treat […]
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Partner Champion Churn When a Role Changes
What is partner champion churn? Short answer: Partner champion churn is what happens when the person inside a partner who backs you leaves, gets promoted, or moves to a new team, and the partnership loses its advocate. The role change is the most common and most missed version, because the champion is still at the […]
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Partner Qualification Scoring: A Practical Model
What is partner qualification scoring? Short answer: Partner qualification scoring is a simple model that ranks partners by how well they fit your motion and how ready they are to sell, so you spend your limited attention on the ones that will produce. It replaces gut feel and logo bias with a repeatable read. It […]
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Partner Tier Compensation: How to Structure It
What partner tier compensation is Short answer: Partner tier compensation is how a program rewards partners at each level, through margin, incentives, and benefits tied to what the partner does and produces. It matters because most tier models pay for size and seniority when they should pay for behavior. A tier that rewards a logo […]
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Partner Program Optimization: A Practical Guide
Short answer: partner program optimization Partner program optimization is the ongoing work of concentrating a program’s effort and budget on the partners and motions that produce pipeline, and cutting or fixing the ones that do not. It works when the decisions run on sourced and influenced pipeline per partner rather than on activity, because a […]
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