Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Account Mapping
Co-Sell
Crossbeam
Crossbeam MCP
Ecosystem-Led Growth
Model Context Protocol
Partner Operations
Alex Buckles
Crossbeam quietly turned its data into a callable utility. The Crossbeam MCP server only pays back if you treat it as the prescriptive layer for your co-sell motion. Here are 12 plays Supernode and Enterprise customers can run this week, the prompts that drive them, and the operating model behind them.
Read Article
What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]
Demand generation that runs through partners by borrowing their trust, measured as pipeline.
Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]
Account Mapping
Co-Sell
Crossbeam
Crossbeam MCP
Ecosystem-Led Growth
Model Context Protocol
Partner Operations
Alex Buckles
Crossbeam quietly turned its data into a callable utility. The Crossbeam MCP server only pays back if you treat it as the prescriptive layer for your co-sell motion. Here are 12 plays Supernode and Enterprise customers can run this week, the prompts that drive them, and the operating model behind them.
Read Article
Account mapping software in 2026: Crossbeam is the category leader; PartnerTap fits enterprise multi-partner co-sell; WorkSpan and Together cover adjacent niches. When to buy, how to evaluate, and what compounds.
Read Article
