Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
Latest Post
Categories
All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
Read Article
Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Agreement Template: What to Include
Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]
Read Article
Channel Partner Loyalty Program: What Works in 2026
Short answer Short answer: A channel partner loyalty program is a structured set of rewards and incentives designed to keep partners engaged, producing, and choosing you over competitors over time, through points, rebates, tiers, recognition, and perks tied to behavior. It works when the rewards reinforce the behaviors that actually drive revenue, and it becomes […]
Read Article
Referral Partner Program: What It Is and How to Run It
Short answer Short answer: A referral partner program is a structured way to pay partners a fee for introducing you to customers they already have relationships with, without asking them to sell or deliver your product. It works when the referral is easy to submit, credited cleanly, and followed up fast, and it stalls when […]
Read Article
Partner Program Agreement: What to Include and Why
Short answer Short answer: A partner program agreement is the contract that defines the relationship between a vendor and a partner, roles and scope, economics, deal-registration and conflict rules, partner obligations, and term and termination. It works when it makes the economics and the rules of engagement unambiguous so both sides know how to make […]
Read Article
Channel Partner Commission Structure: How to Design It
Short answer Short answer: A channel partner commission structure is the set of rules that decides how much a partner earns on a deal, when they earn it, and what behavior it rewards, base margin or commission, deal-registration protection, tiered rates, and how recurring revenue is handled. It works when it pays partners for the […]
Read Article
Partner Rewards Program: What It Is and How It Works
Short answer Short answer: A partner rewards program is the structured way you pay partners, in money, margin, or recognition, for the specific behaviors that lead to revenue, not just for signing or for closed deals months later. It works when the reward is fast, tied to the action you want, and escalates as the […]
Read Article
Referral Partner Agreement: What To Put In One
Short answer Short answer: A referral partner agreement is the document that sets how a partner sends you leads, how those leads are tracked, and how the partner gets paid when one becomes a deal. A good one is short, performance-based, and specific about attribution, because the disputes that kill referral relationships are almost always […]
Read Article
White Label Partner Program: How It Works and Its Risks
Short answer Short answer: A white label partner program lets partners sell your product under their own brand, so the end customer sees the partner’s name while you supply the technology behind it. The model can extend your reach fast, and it also hands the customer relationship to the partner, which is the trade you […]
Read Article
Best Channel Partner Programs: What Sets Them Apart
Short answer Short answer: The best channel partner programs share a few traits, and none of them is a glossy tier structure or a big partner portal. They recruit for fit, pay partners for the value they add, run a documented joint motion, and attribute partner-sourced revenue, so the program produces pipeline instead of collecting […]
Read Article
SaaS Channel Partners: Types, Economics, and Motion
Short answer Short answer: SaaS channel partners are the resellers, integrators, and service firms that sell or extend a software product on a recurring-revenue model, and the recurring part changes almost everything about how you recruit, pay, and activate them. In a perpetual-license world a partner sold a box once; in SaaS they are signing […]
Read Article
