Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
What Is a Partner Program? A Clear Definition
What is a partner program? Short answer: A partner program is the structured system a company uses to recruit, enable, and reward the partners who help it sell, deliver, or extend its product. It gives partners a defined way to work with you, from how they join and what they get, to how they register […]
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B2B Partner Marketing Strategy: To, Through, With
What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
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Channel Partner Incentives: Design Them for Behavior
What channel partner incentives are Short answer: Channel partner incentives are the rewards you offer partners and their reps to change what they do, whether that is sourcing a lead, closing a deal, or investing in your product. They only work when the reward is tied to the exact behavior you want, because an incentive […]
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Channel Partner Lead Generation: Build an Engine
What channel partner lead generation is Short answer: Channel partner lead generation is the work of producing qualified pipeline through your partners rather than only through your own reps. It treats partners as a demand source you can engineer, with sourcing motions, a way to exchange leads, and an attribution record that survives the handoff. […]
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Channel Partner Marketing Plan: Build the Template
What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]
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Partner Channel Management: Run It as a System
What partner channel management is Short answer: Partner channel management is the ongoing work of recruiting, onboarding, enabling, and measuring partners so the channel produces revenue on a predictable cadence. It is an operating discipline, not a relationship you maintain with good intentions and a quarterly lunch. The programs that produce run the channel like […]
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Partner Ecosystem Management: Orchestrate Overlaps
What partner ecosystem management is Short answer: Partner ecosystem management is the work of coordinating many partners around the accounts and outcomes you share, rather than managing each partner in a straight line one at a time. It treats the set of partners as a network where value comes from the overlaps between them, so […]
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Partner Ecosystem Platform: What It Is, How to Pick
What a partner ecosystem platform is Short answer: A partner ecosystem platform is the software you use to run partnerships, spanning partner administration, ecosystem data, marketplace selling, and the execution that ties it to revenue. It is rarely one product; it is a stack of layers, and most confusion in the buying process comes from […]
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Sales Channel Definition: Types and How They Work
What a sales channel is Short answer: A sales channel is the route your product takes to reach a buyer, whether through your own reps, a partner, a marketplace, or a self-serve motion. It matters because the route shapes the economics, the customer experience, and who owns the relationship, so choosing channels is a strategic […]
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Sales Channel Management: Run a Multi-Channel Mix
What sales channel management is Short answer: Sales channel management is the discipline of designing and running the full set of routes your product takes to market, direct, partner, distribution, and marketplace, so they cover the buyer without colliding with each other. It is a portfolio problem: the goal is not to run the perfect […]
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