Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Partner Overlap Expansion Signals: A Field Guide
What partner overlap expansion signals are Short answer: Partner overlap expansion signals are the patterns in shared-account data that show which existing customers are ready to grow, based on where you and a partner both have a presence. They matter because the overlap most teams use only to find new logos is also the clearest […]
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Relationship Mapping for Partner Contacts
What relationship mapping for partner contacts is Short answer: Relationship mapping for partner contacts is the practice of charting who you know inside a partner firm, where they sit, and whether each person supports, ignores, or resists working with you. It matters because most partner programs depend on one or two contacts and never map […]
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Partner Revenue Forecasting: A Practical Method
What partner revenue forecasting is Short answer: Partner revenue forecasting is the practice of predicting the revenue a partner program will produce, using pipeline and conversion data rather than optimism. It matters because partnerships is usually the one revenue line no one can forecast, which is why it is the first line cut when the […]
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Technology Partner Manager vs Partner Development Manager
What a technology partner manager and a partner development manager are Short answer: Technology partner manager vs partner development manager is a question of integration versus revenue. A technology partner manager owns the relationship and the joint product between two companies, while a partner development manager drives deals and readiness with partners in the field. […]
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Partner Enablement Team Structure: Who to Hire
What partner enablement team structure is Short answer: Partner enablement team structure is how you organize the people who get partners ready and able to sell, from the first hire to a full function. It matters because most teams hire in the wrong order, standing up content and portals before anyone owns the motion that […]
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Partner Tier Compensation: How to Structure It
What partner tier compensation is Short answer: Partner tier compensation is how a program rewards partners at each level, through margin, incentives, and benefits tied to what the partner does and produces. It matters because most tier models pay for size and seniority when they should pay for behavior. A tier that rewards a logo […]
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Partner Discovery Questions for Co-Sell Deals
What partner discovery questions are Short answer: Partner discovery questions are the questions you ask a partner about a shared account before committing reps to a co-sell motion, to confirm the deal is real and the partner can actually help. They matter because most co-sell effort is wasted on accounts where the partner has less […]
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Event-Driven vs Always-On Partner Marketing
What event-driven and always-on partner marketing are Short answer: Event-driven vs always-on partner marketing is the choice between marketing to and through partners in campaign bursts tied to moments, or in a steady bi-weekly cadence that runs regardless of the calendar. They are not rivals. They solve different problems, and the strongest programs run both […]
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Partner Performance Tracking: Metrics That Matter
What partner performance tracking is Short answer: Partner performance tracking is the practice of measuring what partners actually produce, from early activity through sourced and influenced pipeline to closed revenue. It matters because most programs track the wrong end of that chain, counting logins and portal visits while the CRO asks about pipeline. Effort is […]
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Account Mapping Tool Integration: A Practical Guide
What account mapping tool integration is Short answer: Account mapping tool integration is the work of connecting an overlap-data tool to your CRM so shared accounts with partners show up where reps already sell. It matters because the map is only useful when it lands in the pipeline. Left in a separate tab, it becomes […]
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