A partner ecosystem is the network of companies a vendor sells with, sells through, and integrates with. That includes tech alliances, resellers, distributors, OEMs, agencies, ISVs, and service implementers. Together they produce more revenue than any single direct motion can. A modern partner ecosystem is not a logo wall. It is an operating system for […]
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Partnerships is the function inside a B2B company that builds revenue-generating relationships with other companies. The defining feature is owning a revenue number. Here’s the four-question diagnostic that tells you whether you have a partnerships function or a partner-marketing function with the wrong title.
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A fractional channel chief is one experienced operator working part-time as your head of partnerships. A partnerships consultancy is a firm with methodology and execution capacity. Most companies pick the wrong one and waste 6 to 12 months. The right answer hinges on whether your gap is leadership or execution.
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Alex Buckles
Forging strong partnerships has emerged as a core to how B2B revenue actually compounds, but the market demands not just innovation in products and services, but also strategic alliances that can extend reach, enhance offerings, and ultimately drive revenue. Let’s dive into the system for sourcing revenue from large SaaS partners, with the practical playbook […]
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