ConnectWise Partner Program: MSP Tracks, Invent and How Vendors Get Noticed

Short answer: The ConnectWise partner program serves the managed service providers (MSPs) who run on ConnectWise. It has two tracks, Foundation and Growth, with market development funds, coaching and marketing tools. Software vendors join a separate program called ConnectWise Invent to build certified integrations. The IT Nation community and its events tie the two together. ConnectWise says Invent work is “for the benefit of our mutual partners.” So the vendors who get noticed help those mutual partners grow.

What is the ConnectWise partner program?

ConnectWise has two partner programs, and the word “partner” means something different in each:

• The ConnectWise Partner Program: for the MSPs and IT service providers that buy and run ConnectWise software. In its language, they’re partners.
• ConnectWise Invent: for third-party software vendors that integrate with ConnectWise products.

Then there’s IT Nation, the community and event brand that brings MSPs, vendors and ConnectWise together. This page covers all three, as of November 8th, 2026.

What partner types and tracks does ConnectWise have?

Here’s how the ecosystem breaks down:

Program or track	Who it’s for	What it offers
Partner Program: Foundation	All ConnectWise partners	Self-paced sales and marketing kits
Partner Program: Growth	Qualified partners	Hands-on help and extra resources
ConnectWise Invent	Software vendors	APIs, a Marketplace page and co-marketing
IT Nation	MSP leaders and vendors	Events, peer groups and sponsorships

ConnectWise doesn’t publish revenue thresholds for Growth. It says only that the track is for “qualified partners.”

Those are ConnectWise’s program labels. Around any one MSP, though, you’ll meet tech alliance partners, resellers, distributors, OEMs, agencies and consultancies, ISVs, implementation partners, and the list goes on.

What do MSPs get in the ConnectWise Partner Program?

The ConnectWise Partner Program page lists a deep set of benefits. These are the main ones:

• Market development funds: for events, campaigns and lead generation. ConnectWise says it invests over $4 million in MDF each year.
• Marketing automation: GlassHive, with branded and white-label campaigns.
• Ready-made content: more than 50 white-label campaigns and over 1,000 assets.
• Training: more than 40 courses through ConnectWise University.
• A team of your own: an account manager, marketing help, experts and a Partner Development Executive who coaches you.

ConnectWise also says it supported more than 650 co-delivered events in 2024. And it claims program members grow four times faster than partners outside the program. That’s ConnectWise’s own figure, so treat it as a claim.

Why this matters to vendors

Look at where ConnectWise puts its money. Funds, coaching, campaigns and events all go toward one goal: helping MSPs win more clients. So if you sell to MSPs, that’s the goal to line up behind.

What is ConnectWise Invent?

ConnectWise calls Invent “our official vendor integration partnership program.” It invites software vendors to build integrations with the ConnectWise Asio platform. In ConnectWise’s words, that work is “for the benefit of our mutual partners.” Integrations go through a security review and certification.

What Invent partners get

Invent benefits fall into three groups:

1. Technical: API access for PSA, Automate and Asio. You also get test setups, an integration roadmap, developer support, a forum, ConnectWise University training, and your own Invent program manager and API team.
2. Marketplace reach: your own Marketplace page, a lead form, banner ads, featured spots and badges.
3. Co-marketing: spots in the newsletter and blog, plus online promotion.

To apply, you complete a form about your company and your integration goals. ConnectWise doesn’t publish fees, tiers or formal requirements for Invent.

What is IT Nation?

IT Nation is the community ConnectWise runs. ConnectWise describes it as “a dynamic network designed to enrich members to achieve unparalleled growth and success.” It includes:

• IT Nation Connect: ConnectWise’s conference, with Global, Europe and ANZ editions.
• IT Nation Evolve: an MSP peer group for leaders.
• Other programs: Grow, Automation Nation, PitchIT, and local meetups and user groups.

IT Nation Secure is gone as a standalone event. In August 2025, ConnectWise announced it was retiring Secure, effective 2026, and moving its security content into IT Nation Connect.

For vendors, IT Nation also sells event sponsorship. ConnectWise says sponsors can “connect with key decision-makers in the industry via event sponsorship.” Events like these are great for vendors, and so are the side events around them, like a small dinner with a few MSP owners you already share. They turn into pipeline when you set the target accounts and the follow-up before you arrive.

How does a vendor get ConnectWise’s attention?

Here’s the tension. Invent gives you APIs, a Marketplace page and some co-marketing. Meanwhile, the money and the coaching go to MSPs. Why? Because MSP growth is what ConnectWise is built on.

So a certified integration keeps you in the room. It doesn’t make you a priority. An integration on its own is a convenience. What earns attention is showing that your product helps ConnectWise MSPs win business. That’s the “mutual partners” idea, made real.

Why partner-sourced pipeline beats going it alone

Think about who already holds the buyer’s trust. For example, an MSP is the outsourced IT team for many small businesses. Meanwhile, another Invent vendor may already sit inside the same MSPs you want. And those MSPs don’t read cold email from vendors.

Together, though, you have a reason to reach the same accounts. That’s partner-sourced pipeline: deals that start because a partner opened the door. Here’s how partner-sourced and partner-influenced pipeline differ, if the terms are new.

There’s a catch, though. If your own SDR team books the meeting, it most likely won’t count as partner-sourced. Run the outreach as the partner, on the partner’s behalf, and it can. Then bring the results to your Invent program manager. Now you’re showing new business for shared partners, not asking for a better banner slot.

Start with the accounts, not the pitch

Most partner meetings waste the first ten minutes opening spreadsheets live. Instead, set an agenda of named accounts before the call. Then sort each one three ways:

• Ask: accounts where you want the partner’s intro.
• Give: accounts where you can hand the partner something.
• Mutual: accounts where you both have a reason to go in together.

If you use Crossbeam, that sorting is where account mapping turns into pipeline. Either way, the list comes first. If your MSPs also sell backup, here’s how the Veeam ProPartner Network is set up.

Give ConnectWise MSPs something worth offering

Begin with the MSPs where your product already wins. Don’t test a new story on ConnectWise’s best partners. Next, map the ConnectWise side. Your Invent program manager is one seat. The Partner Development Executives who coach MSPs are another.

What do you bring them? Not your Marketplace page. An MSP grows by adding services it can bill for. So give it a packaged service it can resell, say a quarterly security posture review for its clients, with your product doing the heavy lifting. Price it, cap how many you’ll run this quarter, and agree on who funds it. Partners rarely respect free, and MSPs are no exception.

Before launch, ask a few MSP owners whether they’d sell it. Then have each one name the clients where it fits.

What does a partner GTM motion in the ConnectWise ecosystem look like?

A partner go-to-market (GTM) motion is one campaign, run with one partner, into accounts you both care about. Here’s how we run one in the ConnectWise ecosystem:

1. Pick the partner. Pair your company with another Invent vendor, a distributor or an MSP that runs ConnectWise.
2. Agree on the accounts. Overlap your lists and choose MSPs, or MSP clients, where both of you belong in the conversation.
3. Write one joint story. Answer one question: why these two firms, for this account, right now?
4. Run the outreach. Calls come first, made by a human SDR in the partner’s name. Email, LinkedIn and, where it makes sense, a field marketing event round it out.
5. Hand off the meetings. Booked meetings go to whoever owns the deal, with the partner’s context attached.
6. Track every result. Count meetings, pipeline and new MSP wins, so you have proof for ConnectWise’s partner team.

That’s the work we do. Forecastable is a B2B partnerships agency that sells outcomes: partner-sourced pipeline, measured on SQOs, pipeline and revenue. Our campaign operations team and human SDRs run the motion with your partner, or as your partner team. Eva, our AI partner ops agent, logs every touch, and you get full MCP access to all of it. No seats, and no PRM required.

One-off motions are quoted individually. Roughly $15K tends to be the average for a one-off motion with one partner, with a part-time SDR making a limited number of calls. That’s a way to prove the model before you scale it. For planning, one SDR makes about 1,000 cold calls a month. A program running three to five motions either prioritizes which motions get SDR calling or adds a second SDR. Our Produce My Pipeline program is the version that runs every quarter.

Partners often fund these motions, too. Big partners rarely pay for your tools, but they will fund a program that produces pipeline. ConnectWise says it invests over $4 million a year in MDF for its MSPs. Any GTM motion could cost you $0 if partners pay for it. Before you fund one alone, read how market development funds work.

Frequently asked questions

Who is the ConnectWise Partner Program for?

It’s for the MSPs and IT service providers that use ConnectWise. ConnectWise calls them partners. Software vendors join ConnectWise Invent instead.

What is the difference between Foundation and Growth?

Foundation is self-paced and open to all ConnectWise partners. Growth is for qualified partners and adds a guided process, exclusive resources and expert help.

Does ConnectWise offer MDF?

Yes, to MSPs in the Partner Program. ConnectWise says it invests over $4 million in market development funds each year for events, campaigns and lead generation.

How do I become a ConnectWise Invent partner?

Complete the form on the Invent program page. You describe your company and your integration goals. Then your integration gets a security review and is certified.

What do Invent partners get?

They get API access, a test setup, developer help and their own program manager. Invent partners also get a Marketplace page, lead collection, featured placements, badges and some co-marketing.

Is IT Nation the same as the partner program?

No. IT Nation is ConnectWise’s community and event brand. Connect and the Evolve peer groups sit under it. ConnectWise retired Secure as a standalone event in 2026 and moved its security content into Connect.

What’s the bottom line on the ConnectWise partner program?

The ConnectWise partner program pours funds and coaching into MSP growth. Invent gives vendors the tools to plug in. But tools alone won’t set you apart. So don’t wait for ConnectWise to send you deals. Instead, build pipeline with the MSPs and vendors who share your buyers. That’s what gets a platform’s attention. Security is the other big MSP category, so see how SentinelOne’s PartnerOne tracks work. For everything else, use our partner program directory.

Forecastable is an independent third-party B2B partnerships agency. We are not affiliated with or endorsed by ConnectWise. Program details are drawn from ConnectWise’s public pages and are current as of November 8th, 2026.

Are you a vendor or partner selling to ConnectWise MSPs? Find out which GTM motion to run first. Book a Program-Fit Analysis