Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Reseller Partnerships: How They Work and When to Use
What reseller partnerships are Short answer: Reseller partnerships are relationships where another company sells your product to its own customers for margin, taking on part of the transaction rather than just referring you in. They work when the reseller already owns the buyer you want and has a real economic reason to put your product […]
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Reseller Programs: How They Work and How to Build
What reseller programs are Short answer: Reseller programs are structured arrangements where another company sells your product to their own customers in exchange for margin, and you provide the pricing, enablement, and support that make selling it worthwhile. They produce revenue when the partner already owns the customer relationship you want to reach and has […]
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Partner Enablement Collateral That Reps Use
What is partner enablement collateral? Short answer: Partner enablement collateral is the set of materials you give a partner’s sellers so they can position, pitch, and defend your product without you in the room. It is the one-pager, the battle card, the objection-handling sheet, the customer story. It matters because a partner rep sells dozens […]
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Prevent Personnel-Driven Partner Churn
What is personnel-driven partner churn? Short answer: Personnel-driven partner churn is when a partnership decays because a key person leaves or changes roles, not because the partner soured on you. It is the most preventable kind of partner loss, because the cause is structural: the partnership depended on one person. It matters because programs treat […]
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Partner Champion Churn When a Role Changes
What is partner champion churn? Short answer: Partner champion churn is what happens when the person inside a partner who backs you leaves, gets promoted, or moves to a new team, and the partnership loses its advocate. The role change is the most common and most missed version, because the champion is still at the […]
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Partner Multithreading Tracking in Co-Sell Deals
What is partner multithreading? Short answer: Partner multithreading is having more than one real relationship engaged on both sides of a co-sell deal, on your side, the partner’s side, and inside the customer. Tracking it means counting those threads on each deal so you can see which co-sells rest on a single person. It matters […]
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Partner Program Board Reporting That Holds Up
What is partner program board reporting? Short answer: Partner program board reporting is the summary you take into a board or executive review to show what the partner program is producing and what it costs. It is not the activity dashboard your team runs on. It matters because the board funds pipeline and efficiency, not […]
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Partner Qualification Scoring: A Practical Model
What is partner qualification scoring? Short answer: Partner qualification scoring is a simple model that ranks partners by how well they fit your motion and how ready they are to sell, so you spend your limited attention on the ones that will produce. It replaces gut feel and logo bias with a repeatable read. It […]
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Tech Partners vs Solutions Partners: Where Each Fits
What tech partners vs solutions partners means Short answer: Tech partners vs solutions partners is the difference between companies that integrate with your product and companies that implement it. A tech partner connects software to yours through an integration or marketplace listing. A solutions partner sells, deploys, and services your product for the customer. They […]
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Mutual Customer Overlap at the Account Level
What is mutual customer overlap? Short answer: Mutual customer overlap is the set of accounts that both you and a partner already sell to or serve. At the account level, it names the specific companies you share, not a percentage, so a rep can act on it. It matters because a shared customer is the […]
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