Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
Alex Buckles
Partner Success Plans and Relationship Maps: The Accountability Layer Partner Programs Are Missing
A partner success plan is a mutual action plan for one partner, with goals, milestones, tasks, owners and dates. Paired with a relationship map, it is the accountability layer that lets you forecast partner pipeline.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Alex Buckles
Partner Success Plans and Relationship Maps: The Accountability Layer Partner Programs Are Missing
A partner success plan is a mutual action plan for one partner, with goals, milestones, tasks, owners and dates. Paired with a relationship map, it is the accountability layer that lets you forecast partner pipeline.
Read Article
Partner Program Board Reporting That Holds Up
What is partner program board reporting? Short answer: Partner program board reporting is the summary you take into a board or executive review to show what the partner program is producing and what it costs. It is not the activity dashboard your team runs on. It matters because the board funds pipeline and efficiency, not […]
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Partner Revenue Forecasting: A Practical Method
What partner revenue forecasting is Short answer: Partner revenue forecasting is the practice of predicting the revenue a partner program will produce, using pipeline and conversion data rather than optimism. It matters because partnerships is usually the one revenue line no one can forecast, which is why it is the first line cut when the […]
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Partner Performance Tracking: Metrics That Matter
What partner performance tracking is Short answer: Partner performance tracking is the practice of measuring what partners actually produce, from early activity through sourced and influenced pipeline to closed revenue. It matters because most programs track the wrong end of that chain, counting logins and portal visits while the CRO asks about pipeline. Effort is […]
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Partner Program ROI Metrics That a CFO Will Trust
What partner program ROI metrics are Short answer: Partner program ROI metrics are the numbers that show what a partner program returns against what it costs, expressed in the language a finance team uses to fund things. They only matter if the CFO trusts them, which means the metric has to trace to CRM pipeline […]
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Partner-Sourced vs Partner-Influenced Pipeline
Short answer: partner-sourced vs partner-influenced pipeline Partner-sourced vs partner-influenced pipeline is the distinction between deals a partner opened for you and deals a partner helped you accelerate. It comes down to origin: sourced means the opportunity did not exist for you until the partner brought it, while influenced means the partner added value to an […]
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The Partner Data Flywheel: How It Compounds
Short answer: the partner data flywheel The partner data flywheel is the compounding loop, developed at Forecastable, that turns partner conversations into actions, actions into pipeline, and pipeline into revenue, then feeds what it learns back into the next cycle. It exists because most partner programs treat data as a report to read once, when […]
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Partner Valuation Certainty: What Execs Want
Short answer: partner valuation certainty Partner valuation certainty is the outcome executives are actually buying when they fund a partner program: a more predictable, profitable, and differentiated business that underwrites a higher, more defensible company valuation. We named it at Forecastable because most partner programs sell pipeline, and pipeline is not what a CFO is […]
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Partner-Sourced Pipeline Targets: Set a Real Number
Short answer: what partner-sourced pipeline targets are Partner-sourced pipeline targets are the specific dollar amount of new pipeline a partner program commits to originate in a period, built from a coverage model rather than a hopeful percentage. They are the number that turns partnerships from a cost center into a forecastable line. Set them from […]
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Partner Pipeline Hygiene: Keep Co-Sell Clean
Short answer: what partner pipeline hygiene is Partner pipeline hygiene is the weekly discipline of keeping co-sell deals honest: attributed to the right partner, staged to reflect reality, and cleared of anything that has gone stale. It is what stops a partner pipeline from filling with dead deals and phantom influence that inflate the number […]
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