Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Incentive Programs That Produce
Short answer: channel partner incentive programs Channel partner incentive programs are the rewards a vendor uses to move partners to run specific selling behaviors, from registering deals to co-selling into shared accounts. They work when the incentive is tied to the behavior that produces pipeline rather than to volume alone, because a partner does what […]
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Channel Management Best Practices That Work
Short answer: channel management best practices Channel management best practices are the operating habits that keep a partner channel producing: clear rules of engagement, clean deal registration, enablement aimed at sellers, and reporting that traces to pipeline. They work when they reduce friction and produce evidence, because a channel run on unclear rules and unmeasured […]
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B2B Partner Programs: What They Are and How to Build
Short answer: B2B partner programs B2B partner programs are the structured system a company uses to recruit partners, enable them to sell, and run joint motions that produce pipeline. They work when the program is built around a measurable revenue motion rather than a tier chart, so every partner has a defined play, a named […]
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Account Mapping Template: How to Build and Use One
Short answer: account mapping template An account mapping template is a structured spreadsheet or shared view that compares your customer list with a partner’s to find overlapping and adjacent accounts worth working together. It produces value when the columns capture status and next action, not just names, because the point of the exercise is a […]
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ISV Partner: What It Is and How the Model Works
Short answer: ISV partner An ISV partner is an independent software vendor that builds a product integration with a larger platform and sells alongside it. It earns pipeline through that platform’s ecosystem: shared customers, a marketplace listing, and co-sell motions with the platform’s reps. The model works when the integration creates a reason for both […]
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Channel Manager Software: What It Is and How to Choose
Short answer: channel manager software Channel manager software is the system a company uses to run its partner program: recruiting, onboarding, deal registration, content, and reporting in one place. It exists to take the partner plan out of a channel manager’s head and put it into a shared system of record. The right fit depends […]
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PRM Meaning: What Partner Relationship Management Is
Short answer: PRM meaning PRM meaning is straightforward: PRM stands for partner relationship management, the software and process a company uses to recruit, onboard, and manage its sales partners. It is the partner-program equivalent of a CRM, covering the partner portal, deal registration, enablement, and partner-sourced reporting. The point of it is to run a […]
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Channel Management: What It Is and How to Run It
Short answer: what channel management is Channel management is the practice of recruiting, enabling, and running a company’s partners so they produce predictable revenue. It covers the whole relationship: which partners you sign, how you activate them, which plays they run into which accounts, and how you measure what they contribute. The discipline works when […]
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Technology Partnerships: What They Are and How They Work
Short answer: technology partnerships Technology partnerships are integration-first relationships between software companies that connect their products and sell into shared accounts. They earn pipeline through the integration: shared customers, a marketplace listing, and co-sell motions with the other company’s field team. The relationship produces revenue when the integration creates a reason for both sides to […]
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Channel Partner: What It Is, Types, and How It Works
Short answer: what a channel partner is A channel partner is a company that sells, resells, refers, or delivers another company’s product to customers it already serves. It earns a margin, a fee, or a referral payment for putting that product in front of buyers who trust it. The relationship works when the partner reaches […]
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