Our Latest

GTM Insights

The latest insights on the most effective go-to-market strategies

Our Founder’s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable Blog

The best tips, tricks & news about social media management

Latest Post

Latest Post

Featured image for Forecastable blog post on partner enablement

Partner Activation: The Work That Turns Enablement Into Pipeline

Partner activation is the work of getting partner sellers, technical teams, and customer success people to actually run deals alongside the vendor. The industry calls this enablement; the work that produces revenue is activation. Most B2B SaaS partner programs invest heavily in enablement content (training portals, certification badges, recorded courses) and underinvest in activation (motion […]

Read Article

Editor's Picks

Featured image for Forecastable blog post on mdf programs

MDF Programs That Generate Real Pipeline (Not Just Activity)

Most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The waste isn’t because the budget is too large. It’s because MDF gets framed too narrowly as marketing money and gets allocated to partners who can’t or won’t run the activity that generates pipeline. The defensible MDF model […]

Featured image for Forecastable blog post on joint demand gen

Joint Demand Generation: How to Run Co-Marketing That Converts

Joint demand-gen campaigns with partners produce 2x to 4x the ROI of solo demand-gen when designed correctly. They produce 0.5x or worse when designed wrong. The difference comes down to four design decisions: shared ICP definition (not “everyone we both sell to”), single owner accountable for execution (not “joint ownership”), pipeline attribution captured at the […]

Featured image for Forecastable blog post on content syndication

Partner Content Syndication: A Field Guide for B2B SaaS

Partner content syndication is one of the cheapest pipeline sources in B2B SaaS, but most programs underperform because they treat syndication as a logo-swap exercise rather than a structured demand motion. The defensible model: syndicate content into partner audiences only when the content is independently valuable to that audience, attribute leads at the syndication source, […]

Featured image for Forecastable blog post on partner enablement

Partner Activation: The Work That Turns Enablement Into Pipeline

Partner activation is the work of getting partner sellers, technical teams, and customer success people to actually run deals alongside the vendor. The industry calls this enablement; the work that produces revenue is activation. Most B2B SaaS partner programs invest heavily in enablement content (training portals, certification badges, recorded courses) and underinvest in activation (motion […]

Read Article
Partner operations admin at dual-monitor workstation using a partner portal interface

What Is PRM Software? The Honest Definition

PRM software is the most overloaded acronym in partnerships. It is one category of four, with specific leaders and specific use cases. Here is the honest definition and what gets confused with it.

Read Article
Rusty bolt embedded in a rough concrete wall, leaning diagonally downward from the masonry surface.

Channelnomics Says AI in Partner Management Cuts Deal Velocity by 40%. The Companies Hitting It Spent 2026 Reconciling Data, Not Buying Platforms.

Short answer: Channelnomics reports that early adopters of AI in partner management see up to 40% faster deal velocity. However, that outcome is conditional on one prerequisite the citations leave out: data trust. Specifically, partner-attribution data, deal-registration data, partner-activity data, and joint-Slack data have to be reconciled before AI on top of them produces signal […]

Read Article
Wood workbench diptych: a cool-lit grid of nine machined steel gears on the left, a single warm-lit hand-tooled brass tuning fork on the right.

Bridge Partners Shipped One Line That Should Reset Every Partnership-AI Vendor Pitch. Here’s the Question Buyers Should Be Asking Instead.

Short answer: Almost every partnership-AI vendor in 2026 sells automation while telling buyers they are selling impact. However, automation and orchestration are different categories. Specifically, automation delivers scale and orchestration delivers impact. Therefore, the question every buyer should put to every vendor pitch is one specific line: show me the orchestration outcome your platform produces, […]

Read Article

Mindmatrix Alternatives: 6 PRM Options for 2026

Mindmatrix is a long-tenured Through-Channel Marketing Automation (TCMA) and PRM platform best fit for vendors with deep channel-marketing needs and a sizable indirect motion. Buyers often shop alternatives when they want a lighter PRM, a more modern UI, a Salesforce-native architecture, or a co-sell-first ecosystem stack. This guide compares six alternatives by program shape, the […]

Read Article

WorkSpan Alternatives: 6 Co-Sell Platform Options 2026

WorkSpan is an enterprise co-sell management platform best known for its hyperscaler integrations (AWS ACE, Microsoft Partner Center, Google Cloud Marketplace) and for managing complex multi-party co-sell motions inside large alliances organizations. Buyers shop alternatives when they want a lighter co-sell layer, account-mapping-first ecosystem data, or a modern PRM that handles partner enablement alongside co-sell. […]

Read Article
PRM category splitting into legacy execution layer and AI-native judgment layer

PRM Software in 2026: From Partner Portal to AI Chief Partnerships Officer

PRM (Partner Relationship Management) is splitting into two categories in 2026: a legacy execution stack (Impartner, Zinfi, PartnerStack, Allbound, Magentrix) and a new judgment layer powered by agentic AI (Introw, Euler, and Forecastable). Here’s how to tell them apart and how to choose.

Read Article

Why wait?

Drive In-Quarter Impact

Whether starting with a single sales team or a single partner, any co-sell motion can be live in 2-4 weeks.