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Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

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A frontline sales manager coaching a rep through a deal review.

Frontline Sales Managers: The Forecastability Lever

The layer where forecast accuracy is made or lost, and why most revenue orgs under-invest in it.

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Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

A co-sell alignment specialist and a RevOps analyst reviewing a leading-and-lagging metrics dashboard on two monitors at a desk, deep navy and warm amber palette

Co-Sell Metrics: Leading and Lagging Signals

What are co-sell metrics? Short answer: Co-sell metrics are the full set of measurements that show whether a joint selling motion is healthy, spanning leading signals that predict outcomes and lagging signals that confirm them. They are the instrument panel for a co-sell program, the layer beneath the headline scorecard. Co-sell metrics and co-sell KPIs […]

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Stop Unreliable

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Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.