Check out our “Prove It!” program. Bring a sales team and manager through a 30-day process (4 hours of work), at no cost, to generate pipeline or accelerate deals leveraging Crossbeam data

Our CEO, Alex, recently joined sales legend John Barrows on the Make It Happen Monday podcast! 🎙️

Drive Predictable

Partner-Sourced Pipeline

Without Cold Outbound

Partner Co-Sell Orchestration Services | Pilots & Monthly Contracts Available

2024 Salesforce State-of-Sales Report

of sales reps
0 %

don’t expect to meet their quota this year

0 %
of sales pros say partner selling has a bigger impact on revenue than a year ago
0 %

of companies not leveraging Partner Sales, expect to within a year

Reps spend 70% of their time on nonselling tasks

We saw a 35% Increase in Partner-Sourced Pipeline

|

AJ Bruno, CEO

Utilizing Forecastable has resulted in over a 50% increase in targeted-partner meetings and contributed a 35% increase in partner-sourced sales pipeline.

Forecastable has also enabled us to establish stronger executive and field-level relationships through a more-systematic approach, contributing higher value working alongside one of our most-important partners, HubSpot.

We view Forecastable’s technology and services as a critical enabler of our continued revenue growth and expansion of our technology and services partner program.

We generated pipeline within 60 days and bookings within 90

|

Jason Azocar, CEO

Forecastable’s strategy and execution have been exceptional and we’re achieving results we never thought possible.

At first, we were a bit skeptical and didn’t understand the value of aligning with teams at partners, but once we started driving value for our #1 partner in unique ways, following Forecastable’s process, it not only strengthened our short and long-term partner relationship, but drove excitement and immediate meaningful results for us and for our partner.

We generated pipeline within 60 days and bookings within 90. Our partner received similar value in that same timeframe.

Our Services

For Brand-New Partner Programs

Forecastable-certified advisors will help develop and test both viability and repeatability of  different partner categories you’d like to explore — like an A/B test, but for partnerships 

We select 2-3 categories of partners, schedule initial meetings, help shape partner pricing & packaging, and drive first pipeline, all in a single quarter, assuming your value story is well-received.

If your value story isn’t sticking or you’re having challenges looking unique to partners, StoriedUp services can be delivered through Forecastable.

For Established Partner Programs

Forecastable turns existing partner programs into pipeline-producing machines through Co-Sell Orchestration Services. 

This is a PartnerOps-level managed service that complements any/all existing partnership infrastructure, people, and processes.

The orchestration layer drives cross-departmental action, accountability, and consistency of partner pipeline production, following proven playbooks.

Simply point us in the direction of a partnership with some prior successes and we’ll unlock its full revenue potential through intentionality and accountability.

No Sales-Team Distractions

No Change Management

No Integrations Required

New Pipeline in 60-90 Days

See WHO your partners know in key accounts to expedite account development or opportunity progression. Best practices for use of your professional network data are incorporated into all campaigns.

Learn more about Commsor.

Our Perspectives

Making The Mindset Shift

Good Outbound vs. Bad Outbound and the mindset shift from COLD to WARM. 

 

The Path to Transition

Identify where your company fits on the Co-GTM Maturity Model (framework #1) and select which one of the Four Market-Position Futures you want to set as your target (framework #2).

Our Delivery Components

Successful Co-Sell Orchestration Requires Planning, Execution, and Resilience

Strategic Oversight + Focused Execution

A Forecastable-Certified Advisor will help shape and oversee the Co-Sell Orchestration layer, unsticking bottlenecks in the partner pipeline-generation process.

With weekly meetings, this is a very hands-on process and close vendor relationship that ensures program progression, achievement of objectives, proper allocation of execution resources (ours/yours), and adherence to sales processes.

Unified + Transparent Collaboration Areas

A common ground to document partner objectives, partner plan progression, KPIs, successes/challenges, and account/deal activities in active co-sell motions.

All managed by the Forecastable team so you don’t have to. 

All playbooks for each partner activated come with custom step-by-step documentation, so even if you stop leveraging our orchestration services, you have everything you need to operate the function internally.

Co-Sell Alignment Specialists

Every customer gets a fully-dedicated, full-time administrative resource, who does a lot of the manual orchestration required to make partner pipeline flow faster. 

This resources works on a variety of tasks, all custom-documented as a standard part of the service.

As an example, one day this resource could be sending out partner recruiting emails or building target partner lists and another day monitoring/actioning Crossbeam data or manually scheduling meetings between sales reps at partnering companies (sales-assistant activities).

Program Scoping (30 Minutes)

Tell us your Partner-Sourced Revenue aspirations and challenges and we’ll provide examples on the spot of what plays can be deployed with your resources, ours, or some combination of the two, to drive immediate results.

Pilots do not begin without firm success criteria established, including a 30/60/90-day plan.

Most customers seek quick wins, with measurable ROI, for the initial pilot. 

They typically place a strong emphasis on delivering pipeline in 60-90 days, but we can test the viability or repeatability of  any partner motion (net-new, upsell/x-sell, retention, etc.) through manual Co-Sell Orchestration Services

Business Case & ROI Build (45 Minutes)

Results are all that matter!

We measure against Partner-Sourced Revenue targets on a weekly basis throughout delivery. Our process holds everyone accountable for revenue production, therefore we need to set meaningful, but achievable, targets.

In this 45-minute session, we’ll gather everything we need to know to calculate expected revenue production (w/estimated CAC), resources required, timeline to production (60-90 days in most cases), and reporting needs.

This is the most-important piece of our presales process because it becomes our mutual North Star during execution.

Decisioning & Customer Success Planning (45 Minutes)

We present our findings, recommended programs, general launch plan, costs, and expected production.

Decision Point: If the plan feels reasonable and achievable, is spending $20k – $30k USD worth proving it can be done?

If yes, Next Step: We schedule a Customer Success Planning session to jointly craft a custom 30/60/90-day execution plan, with measurable KPIs, internal resources required, and expected outcomes, to ensure final alignment before executing a Statement of Work for the pilot.

Launch

>90% of programs are up and running in 30 days, with partner sales-execution activities beginning in month two. Oftentimes, initial deal flow happens in month two, but is very much in full swing by month three.

Optimize and/or Scale Performance

After a successful pilot, we iterate, adjust, or accelerate, whether you commit to us annually, quarterly, or on a month-to-month contract.

It’s simple for us. If it’s working, let’s double down. If it’s not, let’s either optimize it until it works or drop it and allocate resources towards something that produces.

Measurable production is the only way to gauge our success together.

Discovery (30 Minutes)

Tell us your Partner-Sourced Revenue aspirations and challenges and we’ll provide examples on the spot of what plays can be deployed with your resources, ours, or some combination of the two, to drive immediate results.
We’re looking for quick wins with high ROI right out of the gate, with a sharp focus on delivering pipeline in 60-90 days.
A sales leader, or the executive overseeing the sales department, is a critical stakeholder in the discovery process, whether a part of the initial call or a second discovery call.

ROI Analysis (45 Minutes)

Results are all that matter. We measure against Partner-Sourced Revenue targets on a weekly basis throughout delivery. Our process holds everyone accountable for revenue production, therefore we need to set achievable targets through a custom-calculated ROI analysis.
This is the most-important piece of our process because it becomes our mutual North Star during execution.

Team Presentation for Decisioning (45 Minutes)

We present our findings, recommended campaigns, launch plan, resources required, and expected ROI with specific target dates outlined for approval.

Launch

>90% of programs are up and running in 30 days, with partner sales-execution activities beginning in month two. Oftentimes, initial deal flow happens in month two, but is very much in full swing by month three.

Optimize or Scale Performance

Between 90 and 120 days is when we’ll all know what’s working, what’s not, and what it takes to produce revenue with the resources allocated. A new baseline financial /ROI model will be built and the customer will decide if they want to add more Forecastable-execution resources to scale efforts or keep going with existing resources, optimizing for performance along the way.
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