Our CEO, Alex, recently joined sales legend John Barrows on the Make It Happen Monday podcast! 🎙️

Drive Predictable

Partner-Sourced Pipeline

We’re like an outsourced SDR service without cold outbound 

Same Cost | Different Activities | Stronger Results

2024 Salesforce State-of-Sales Report

of sales reps
0 %

don’t expect to meet their quota this year

0 %
of sales pros say partner selling has a bigger impact on revenue than a year ago
0 %

of companies not leveraging Partner Sales, expect to within a year

Reps spend 70% of their time on nonselling tasks

Our Services

For Brand-New Partner Programs

Forecastable and its network of Certified Advisors become your internal Partner Sales department.

We drive strategy, operational execution, revenue, and reporting, all for less than half the cost of a single,
full-time partner professional.

For Established Partner Programs

We turn existing partner programs into pipeline-producing machines.

Our Certified Advisors complement any/all existing partnership infrastructure and processes, allowing you to focus on strategic activities.

New pipeline is generated through Partner-Development or Account-Development campaigns.

We saw a 35% Increase in Partner-Sourced Pipeline

|

AJ Bruno, CEO

Utilizing Forecastable has resulted in over a 50% increase in targeted-partner meetings and contributed a 35% increase in partner-sourced sales pipeline.

Forecastable has also enabled us to establish stronger executive and field-level relationships through a more-systematic approach, contributing higher value working alongside one of our most-important partners, HubSpot.

We view Forecastable’s technology and services as a critical enabler of our continued revenue growth and expansion of our technology and services partner program.

No Sales-Team Distractions

No Change Management

No Integrations Required

New Pipeline in 60-90 Days

See WHO your partners know in key accounts to expedite account development or opportunity progression. Best practices for use of your professional network data are incorporated into all campaigns.

Learn more about Commsor.

Our Perspectives

Making The Mindset Shift

Good Outbound vs. Bad Outbound and the mindset shift from COLD to WARM. 

 

The Path to Transition

Identify where your company fits on the Co-GTM Maturity Model (framework #1) and select which one of the Four Market-Position Futures you want to set as your target (framework #2).

Our Delivery Components

Successful Partner-Sourced Campaigns Require Planning & Execution

Continuous Coaching

Provide strategic guidance around account planning, partner planning, and opportunity execution, ensuring program progression, achievement of objectives, proper allocation of execution resources (ours/yours), and adherence to sales process.

Collaboration Areas

Common ground to document objectives, progression, close dates, successes/challenges, and account/deal activities while executing plays with partners who are all running separate CRMs.

Sales Assistants

Pull professional network data, build org charts, conduct account research, nudge partners, book internal/partner meetings, report weekly on account planning, deal execution, and partnership-performance metrics.

Discovery (30 Minutes)

Tell us your Partner-Sourced Revenue aspirations and challenges and we’ll provide examples on the spot of what plays can be deployed with your resources, ours, or some combination of the two, to drive immediate results.

We’re looking for quick wins with high ROI for our initial engagement scope and place a sharp focus on delivering pipeline in 60-90 days.

A sales leader, or the executive overseeing the sales department, is a critical stakeholder in the discovery process, whether a part of the initial call or a second discovery call.

Business Case & ROI Build (45 Minutes)

Results are all that matter!

We measure against Partner-Sourced Revenue targets on a weekly basis throughout delivery. Our process holds everyone accountable for revenue production, therefore we need to set meaningful, but achievable, targets.

In this 45-minute session, we’ll gather everything we need to know to calculate expected revenue production (w/estimated CAC), resources required, timeline to production (60-90 days in most cases), and reporting needs.

This is the most-important piece of our presales process because it becomes our mutual North Star during execution.

Team Presentation for Decisioning (45 Minutes)

We present our findings, recommended campaigns, launch plan, resources required, and expected ROI with specific target dates outlined for approval.

Launch

>90% of programs are up and running in 30 days, with partner sales-execution activities beginning in month two. Oftentimes, initial deal flow happens in month two, but is very much in full swing by month three.

Optimize and/or Scale Performance

Between 90 and 120 days is when we’ll all know what’s working, what’s not, and what it takes to produce revenue with the resources allocated. 

A new baseline partner-sourced ROI model is built and you’ll decide if you want to add more Forecastable-execution resources to scale efforts or keep going with existing resources, optimizing for performance as needed.

The justification for additional resources to expand your program in the future will now be backed by indisputable data (a.k.a. “Results”). 🔥

Discovery (30 Minutes)

Tell us your Partner-Sourced Revenue aspirations and challenges and we’ll provide examples on the spot of what plays can be deployed with your resources, ours, or some combination of the two, to drive immediate results.
We’re looking for quick wins with high ROI right out of the gate, with a sharp focus on delivering pipeline in 60-90 days.
A sales leader, or the executive overseeing the sales department, is a critical stakeholder in the discovery process, whether a part of the initial call or a second discovery call.

ROI Analysis (45 Minutes)

Results are all that matter. We measure against Partner-Sourced Revenue targets on a weekly basis throughout delivery. Our process holds everyone accountable for revenue production, therefore we need to set achievable targets through a custom-calculated ROI analysis.
This is the most-important piece of our process because it becomes our mutual North Star during execution.

Team Presentation for Decisioning (45 Minutes)

We present our findings, recommended campaigns, launch plan, resources required, and expected ROI with specific target dates outlined for approval.

Launch

>90% of programs are up and running in 30 days, with partner sales-execution activities beginning in month two. Oftentimes, initial deal flow happens in month two, but is very much in full swing by month three.

Optimize or Scale Performance

Between 90 and 120 days is when we’ll all know what’s working, what’s not, and what it takes to produce revenue with the resources allocated. A new baseline financial /ROI model will be built and the customer will decide if they want to add more Forecastable-execution resources to scale efforts or keep going with existing resources, optimizing for performance along the way.