Watch the 2025 Zero-to-Pipeline in 60 Days Kickoff and be sure to get access to our live cohorts for sales reps
Our CEO, Alex, recently joined sales legend John Barrows on the Make It Happen Monday podcast! 🎙️
Without Cold Outbound
Same Cost | Different Activities | Stronger Results | Pilots & Monthly Contracts Available
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don’t expect to meet their quota this year
of companies not leveraging Partner Sales, expect to within a year
AJ Bruno, CEO
Utilizing Forecastable has resulted in over a 50% increase in targeted-partner meetings and contributed a 35% increase in partner-sourced sales pipeline.
Forecastable has also enabled us to establish stronger executive and field-level relationships through a more-systematic approach, contributing higher value working alongside one of our most-important partners, HubSpot.
We view Forecastable’s technology and services as a critical enabler of our continued revenue growth and expansion of our technology and services partner program.
Jason Azocar, CEO
Forecastable’s strategy and execution have been exceptional and we’re achieving results we never thought possible.
At first, we were a bit skeptical and didn’t understand the value of aligning with teams at partners, but once we started driving value for our #1 partner in unique ways, following Forecastable’s process, it not only strengthened our short and long-term partner relationship, but drove excitement and immediate meaningful results for us and for our partner.
We generated pipeline within 60 days and bookings within 90. Our partner received similar value in that same timeframe.
Forecastable and its network of Certified Advisors become your internal Partner Sales department.
We drive strategy, operational execution, revenue, and reporting, all for less than half the cost of a single,
full-time partner professional.
We turn existing partner programs into pipeline-producing machines.
Our Certified Advisors complement any/all existing partnership infrastructure and processes, allowing you to focus on strategic activities.
New pipeline is generated through Partner-Development or Account-Development campaigns.
See WHO your partners know in key accounts to expedite account development or opportunity progression. Best practices for use of your professional network data are incorporated into all campaigns.
Learn more about Commsor.
Good Outbound vs. Bad Outbound and the mindset shift from COLD to WARM.Â
Identify where your company fits on the Co-GTM Maturity Model (framework #1) and select which one of the Four Market-Position Futures you want to set as your target (framework #2).
Common ground to document objectives, progression, close dates, successes/challenges, and account/deal activities while executing plays with partners who are all running separate CRMs.
We’re looking for quick wins with high ROI for our initial engagement scope and place a sharp focus on delivering pipeline in 60-90 days.
Results are all that matter!
We measure against Partner-Sourced Revenue targets on a weekly basis throughout delivery. Our process holds everyone accountable for revenue production, therefore we need to set meaningful, but achievable, targets.
In this 45-minute session, we’ll gather everything we need to know to calculate expected revenue production (w/estimated CAC), resources required, timeline to production (60-90 days in most cases), and reporting needs.
This is the most-important piece of our presales process because it becomes our mutual North Star during execution.
Between 90 and 120 days is when we’ll all know what’s working, what’s not, and what it takes to produce revenue with the resources allocated.Â
A new baseline partner-sourced ROI model is built and you’ll decide if you want to add more Forecastable-execution resources to scale efforts or keep going with existing resources, optimizing for performance as needed.
The justification for additional resources to expand your program in the future will now be backed by indisputable data (a.k.a. “Results”). 🔥
© 2025 Forecastable, Inc | All rights reserved
Dave Govan is the Chief Executive Officer of Forecastable, Inc., a Privately Owned, Managed Services SaaS business helping Companies improve Collaboration and Sales Productivity with Partners. In his role Dave leads all aspects of the business.
Prior to Forecastable, Dave was the Global Chief Revenue Officer for NetWitness, a $200m business in the CyberSecurity Industry. At NetWitness, Dave led all customer-facing functions including Sales, Marketing, Channels, Professional Services, Customer Support, Customer Success and Sales Operations. In his role Dave assisted the Chairman on hitting EBITDA and Revenue Targets for the new Private Equity Owners after carving the business out from three other businesses at RSA as well as divesting from Dell EMC. Dave created and led a customer-first approach unifying all functions internally and externally to manage the transition and rebuild the organization. Prior to Netwitness, in his first two years at RSA, Dave was RSA’s Chief Revenue Officer of the Americas achieving his Revenue Targets in 2019 and 2020 and grew the business from $400 to $540 million across all Product Lines.
Prior to joining RSA, Dave was Vice President of Sales within the Big Data, IoT and Analytics Division of Hitachi Vantara for two years improving collaboration between Hitachi’s Hardware Sales Organization and his Organization resulting in closing large Software Contracts and achieving Plan. Prior to joining Hitachi, Dave served as Chief Revenue Officer for two early-stage SaaS growth companies, Sailthru and Dynamic Yield in the Marketing Technology space. In each role Dave built SaaS businesses from the ground up and laid the foundation for successful exits. At Sailthru, his Team closed 250 New Logos in 2 ½ years and grew Revenue from $3.7m ARR to $32m ARR Run Rate, increasing AOV by 10x. Prior to Sailthru, Dave founded and operated G2 Strategic Advisory Services full time, for five years helping Technology founders optimize Go-to-Market Strategies and improve Sales and Marketing execution.
Previously, Dave was Chief Revenue Officer of the Americas for VeriSign leading a $200m+ Sales Organization. At VeriSign, Dave turned around the organization and consistently achieved his numbers resulting in a 37% CAGR vs the Industry Standard CAGR of 17%. Prior to VeriSign, Dave worked as Chief Revenue Officer, in the Data Integration space joining Juice Software pre-product and helping the scale to their first Enterprise Customers. Previously, Dave worked at NetPerceptions, market leader in Personalization Technology, as VP of Sales for US East, Canada and LATAM. Prior to NetPerceptions, Dave worked for five years at Oracle Corporation in the Enterprise Major Accounts Organization. In his second year at Oracle, Oracle’s Executive Leadership Team named Dave Global Account Manager of the Year and he was given a double promotion to Regional Sales Manager, his first Sales Leadership role.
Dave started his technology industry sales career at Digital Equipment Corporation, the then 2nd largest Technology Company in the World. At DEC, Dave received excellent training and mentorship which helped him become a successful Major Account Executive, achieving Plan Eight years in a row, including two Top 10% Awards out of 5,000 Reps resulting in six promotions in eight years.
Dave’s professional development includes training by Dr. Jeff Spencer, former Olympian and Author of Champion’s Blueprint, and completion of Executive Training Programs with Dr. Noel Tichy, Director of the University of Michigan’s Global Leadership Program as well as an Executive Leadership Course at Babson College’s Executive Education Center.
For most of his life Adrian has dedicated his time both personally and professionally, living his life’s biggest passions; helping others and fixing things.
Following his tenure in Telecommunications giants like Verizon, AT&T, and Sprint during the late 90s, Adrian Miele transitioned into B2B Sales in 2008, pioneering Inside Sales teams and mastering top sales methodologies. His journey led him to build a world-class SDR department at Staples before immersing himself in the dynamic world of software startups. With a diverse skill set honed over numerous roles, Adrian takes pride in nurturing the development and success of over 250 sales professionals throughout his career.
As the Vice President of Co-Sell Advisory, Adrian leverages his 25 years of experience to drive revenue growth, optimize profits, and foster strategic partnerships across various industries. His data-driven sales strategies, coupled with a focus on market expansion and innovation, consistently exceed revenue targets. Outside of work, Adrian and his family spend time traveling, enjoying outdoor activities and working together on real estate investment properties.
Fun Fact: In 2004, Adrian had the memorable experience of meeting former President Bill Clinton and sharing a delicious lunch of Chinese take-out at Clinton’s home in Chappaqua, NY!
Mollie Bodensteiner is an experienced operations professional with a demonstrated track record of utilizing technology to support operational processes that drive performance and innovation.
She currently is the Vice President of Operations at Sound and owns go-to-market agency, MB Solutions. Mollie has previously held operations leadership roles at Deel, Syncari, Corteva and Marketo.
She has over 14 years of experience in both B2C and B2B operations and technology. When she is not working, Mollie enjoys spending time with her husband, three small children, and two large dogs.
Childhood Career/Dream:
Growing up in the age of Disney and Nick@Nite I always wanted to be a child actor (good thing that never was actually pursued 🙂
Favorite Win:
I am not sure I have a specific “win” but I think I get the most joy and excitement from coaching others and watching them hit major milestones in their career. The first time you get to promote someone on your team or watch them lead a major project – are always career highlights!
Personal Fun Facts:
Favorite Song: If it’s love, Train
Favorite Movie: Good Will Hunting
Favorite Meme: Disaster Girl
Recently awarded “Customer Success Leader of the Year”, Jenelle Friday is a passionate CS pioneer helping empower the next generation of leaders through Emotional Intelligence.
With over 14 years of experience in B2B and B2C SaaS post sales, and a proven track record of building and scaling Customer Success programs, Jenelle’s primary focus remains on helping others. Her expertise is focused on CS Charter defining, content creation, defining and scaling the Customer Journey and driving delightful and exceptional Customer care.
Now a keynote speaker, mentor and coach, she dedicates her free time pouring good back into the community. When she is not working, Jenelle loves road trips and off-road camping with her husband, being a very involved Aunt to her 3 nephews and cooking.
Childhood Career/Dream:
I’ve always wanted a leading role in a Broadway Musical, thankfully I ended up in Customer Success instead!
Favorite Win:
For me, “winning” has never been my focus. Through empowering others and helping lift them up to be the best versions of themselves, I get to win every day 🙂
Personal Fun Facts:
Favorite Song: I Lived by One Republic
Favorite Movie: James Bond
Favorite Meme: ? I barely know what a meme is!
Paul Johnson has 20+ years of software development and consulting experience for a variety of organizations, ranging from startups to large-enterprise organization with highly-complex needs.
Mr. Johnson has a long track record of successful technology deployments.
This, combined with his deep passion for machine learning and exceptional user experience design, allows him to lead our technical direction from the front with confidence.
After serving in The United States Marine Corps, Alex Buckles spent the next two decades as a student of revenue production and an advocate for innovation.
Along the way, he has helped numerous companies achieve double and triple-digit growth by crafting and executing high-performing go-to-market strategies, with co-selling at the center of each.
As a once-advanced technical marketer, an expert sales & partner professional, and a strong customer success advocate, Mr. Buckles understands the impact of these functions aligning not only on revenue production, but on the day-to-day execution of the go-to-market strategy. This concept of revenue-team alignment is what quickly became the foundation of Forecastable back in January of 2018.
In his free time, you’ll find him spending quality time with his children, one of whom is on the autism spectrum. 1 in 36 children in the U.S. are on the spectrum and boys are four times more likely to be diagnosed than girls.
With that in mind, Mr. Buckles plans on dedicating the rest of his life serving those living with autism, through his organization Pathways for Autism. From his perspective, there must be a scalable and financially self-sustaining infrastructure established to put as many individuals with autism as possible on a path towards complete independence as adults.