Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
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What a B2B partner marketing strategy is Short answer: A B2B partner marketing strategy is the plan for how you market to partners, through partners, and with partners, so partner relationships turn into pipeline rather than logos on a slide. It works when each of those three audiences has its own goal and the whole […]
What a channel partner marketing plan is Short answer: A channel partner marketing plan is the written, one-page artifact that says what you and a partner will do together this quarter to source pipeline, who owns each part, and how you will measure it. It turns a marketing strategy into a specific set of commitments […]
What a channel partner marketing strategy is Short answer: A channel partner marketing strategy is the plan for generating demand through your partners, using co-marketing, funding, and partner-ready assets to produce pipeline in their markets. It is a through-channel motion you design and fund, not a one-off co-branded webinar you run when someone remembers to. […]
What is partner enablement collateral? Short answer: Partner enablement collateral is the set of materials you give a partner’s sellers so they can position, pitch, and defend your product without you in the room. It is the one-pager, the battle card, the objection-handling sheet, the customer story. It matters because a partner rep sells dozens […]
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What event-driven and always-on partner marketing are Short answer: Event-driven vs always-on partner marketing is the choice between marketing to and through partners in campaign bursts tied to moments, or in a steady bi-weekly cadence that runs regardless of the calendar. They are not rivals. They solve different problems, and the strongest programs run both […]
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What a partner communication cadence is Short answer: A partner communication cadence is the planned rhythm of one-to-one and one-to-many touches a program uses to keep partners engaged and moving deals between the moments a live opportunity forces contact. It works when each touch carries something useful to the specific partner, and it fails the […]
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Short answer: channel partner incentive programs Channel partner incentive programs are the rewards a vendor uses to move partners to run specific selling behaviors, from registering deals to co-selling into shared accounts. They work when the incentive is tied to the behavior that produces pipeline rather than to volume alone, because a partner does what […]
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Short answer: partner newsletter best practices Partner newsletter best practices come down to sending fewer, sharper emails that help a partner make money, segmented by partner type, with one clear action per send. Most partner newsletters fail because they are internal news nobody asked for. Write for what the partner needs to sell, not what […]
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Short answer: what a partner marketing calendar is A partner marketing calendar is the shared, forward-looking schedule of joint campaigns, events, and content that a company and its partners commit to run together. It is what turns partner marketing from a series of last-minute favors into a planned motion. Build it around a few committed […]
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What is a b2b saas marketing partner? Short answer: A b2b saas marketing partner is a company you run joint marketing with, co-branded campaigns, joint webinars, shared content, and co-marketing to each other’s audiences, to create demand neither of you would generate alone. It can be a technology partner you integrate with, a channel partner […]
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What are behavioral incentives for partners? Short answer: Behavioral incentives for partners are rewards tied to the specific actions that lead to revenue, such as completing certification, registering deals, or bringing a qualified opportunity, rather than only to a closed sale. They exist because the closed deal is a lagging result, and it pays partners […]
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What is a partner incentive program? Short answer: A partner incentive program is the set of rewards, tiers, and payout rules a vendor uses to pay partners for the behaviors that produce revenue. It works when it pays for the specific actions that lead to pipeline, and it fails when it pays for signings, logos, […]
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What is a partner marketing agency? Short answer: A partner marketing agency is an outside firm that plans and runs marketing through and with your partners, from co-branded campaigns to through-partner demand and MDF programs. It exists because most in-house partner teams have the relationships but not the marketing capacity to activate them at scale. […]
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