Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Partner Ecosystem: What It Is and How To Build It
Short answer Short answer: A channel partner ecosystem is the network of partners around your product, resellers, integrators, technology partners, and the overlaps between their customers and your targets that you can turn into joint deals. The ecosystem is not the list of logos; it is the map of who shares which accounts and the […]
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White Label Partner Program: How It Works and Its Risks
Short answer Short answer: A white label partner program lets partners sell your product under their own brand, so the end customer sees the partner’s name while you supply the technology behind it. The model can extend your reach fast, and it also hands the customer relationship to the partner, which is the trade you […]
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Best Channel Partner Programs: What Sets Them Apart
Short answer Short answer: The best channel partner programs share a few traits, and none of them is a glossy tier structure or a big partner portal. They recruit for fit, pay partners for the value they add, run a documented joint motion, and attribute partner-sourced revenue, so the program produces pipeline instead of collecting […]
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What Is a Value Added Reseller? Definition and Examples
Short answer Short answer: What is a value added reseller? It is a firm that resells a vendor’s product and adds its own services, implementation, integration, configuration, training, or support, so the customer buys a working solution rather than a bare license. The value-added services are what distinguish a VAR from a plain reseller who […]
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Systems Integrator: A Vendor’s Guide to the SI Channel
Short answer Short answer: A systems integrator is a firm that designs, builds, and delivers solutions by combining multiple technologies into something that works in the customer’s environment. For a software vendor, it is often the fastest route to market, because they get your product architected into the projects they run every day. Here is […]
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Channel Partner: What It Is and How the Model Works
Short answer Short answer: A channel partner is a company that sells, delivers, or influences your product through its own customer relationships instead of you selling direct. It covers resellers, value-added resellers, systems integrators, managed service providers, distributors, and referral or technology partners, and the label matters less than the motion each one runs. Here […]
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Value Added Reseller: What a VAR Is and Why It Pays
Short answer Short answer: A value added reseller is a firm that resells your product and wraps its own services, implementation, integration, or expertise around it, so the customer buys a working solution rather than a license. The value-added part is the whole point, and it is what separates a real VAR from a discount […]
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What Are Market Development Funds (MDF)? The M Is Market, Not Marketing
Market development funds are the biggest partner budget most SaaS companies never touch. The M stands for market, not marketing. Here is how to find MDF, justify it on cost per sales-qualified opportunity, and fund partner programs with it.
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Chief Ecosystem Officer: The Role, Explained
Short answer Short answer: A chief ecosystem officer is the executive who owns a company’s whole partner ecosystem strategy and the partner-influenced revenue number at the leadership table, sitting alongside the CRO and CFO rather than reporting three levels beneath them. The title puts a senior owner on the part of the business that is […]
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VAR Partners: What They Are and How to Activate Them
Short answer Short answer: VAR partners are value-added resellers, firms that resell your product and wrap their own services, integration, or expertise around it, and the “value-added” part is what separates a real VAR from a discount reseller. A plain reseller moves the product; a VAR sells the product plus the implementation, configuration, or managed […]
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