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A partnerships leader and a partner signing a channel agreement over a laptop showing a deal-registration and rules-of-engagement document, deep navy and warm amber palette

Channel Partner Agreement Template: What to Include

Short answer Short answer: A channel partner agreement template is a reusable contract that defines the terms of the relationship between a vendor and a channel partner, covering scope, economics, deal registration, rules of engagement, obligations, and termination. A good template gets you consistency and speed, but the sections that actually decide whether the partnership […]

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Partner Events: B2B Event Marketing That Puts Target Accounts in the Room

Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.

GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter

Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.

B2B Demand Generation Agency: Pipeline Through Your Partners

Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.