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A partnerships leader and a reseller principal negotiating margin tiers across a conference table with a printed reseller agreement and a tier ladder visible, a laptop showing partner pipeline, deep navy and warm amber palette

Reseller Partner Program: What It Is, How to Build

What is a reseller partner program? Short answer: A reseller partner program is the structured arrangement through which a vendor lets partners sell its product to their own customers for a margin, defining the tiers, discounts, rules, and support that make reselling worthwhile on both sides. It turns other companies into an extension of your […]

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Partner Events: B2B Event Marketing That Puts Target Accounts in the Room

Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.

GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter

Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.

B2B Demand Generation Agency: Pipeline Through Your Partners

Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.