Partner Events: B2B Event Marketing That Puts Target Accounts in the Room
Partner events run soup to nuts: invite lists from partner data, registration, venue and follow-up, measured by target accounts in the room.
Forecastable Blog
Forecastable's Education Center -- The best advice on building partner programs that produce forecastable revenue.
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All Account Mapping (29) AI in Partnerships (12) B2B Sales Foundations (81) Channel & Reseller Sales (7) Co-Selling (104) Deal Registration (5) Ecosystem-Led Growth & Nearbound (28) Partner Attribution & Reporting (30) Partner Enablement & Onboarding (33) Partner Marketing (55) Partner Programs (57) Partner Tech & PRM (70) Partnerships Forecasting (34) Partnerships Roles & Hiring (96) Partnerships Strategy & Leadership (115)Latest Post
WP Engine Partner Program: An Honest Guide to Tiers, Commissions and Getting Noticed
The WP Engine Agency Partner Program’s four tiers, 8% to 12% commissions, what each tier unlocks, and how agencies and vendors earn its attention.
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Editor's Picks
GTM Credits: Turn Leftover MDF Into GTM Motions You Run Next Quarter
Prepaid, $1 for $1 and good for 12 months: GTM credits turn leftover MDF into GTM motions you run when you’re ready.
B2B Demand Generation Agency: Pipeline Through Your Partners
Demand generation run through the partners your buyers already trust, often partner-funded and measured in SQOs and cost per SQO.
Channel Optimization: A Playbook for Partner Revenue
Short answer Short answer: Channel optimization is the work of concentrating partner effort, budget, and attention on the partners and accounts that actually produce revenue, and pulling those resources back from the ones that do not. It matters because most channel programs spread themselves thin across a long list of signed partners and mistake activity […]
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Channel Conflict: What Causes It and How to Fix It
What channel conflict is Short answer: Channel conflict is what happens when your direct sales team and your partners, or two of your partners, compete for the same customer or the same deal. It matters because the damage is rarely the one lost deal, it is the trust you lose with the partner who watched […]
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Channel Partner Agreement: What to Put In One
What a channel partner agreement is Short answer: A channel partner agreement is the contract that defines how you and a partner sell together, covering who does what, how money moves, and what happens when a deal is contested. It matters because most partner disputes trace back to a term that was never written down, […]
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Channel Partner Incentive Program: How to Design One
What a channel partner incentive program is Short answer: A channel partner incentive program is the structured set of rewards, margins, rebates, and funds you use to motivate partners to source, register, and close deals. It matters because partners direct their effort toward whatever you actually pay for, so a poorly designed incentive quietly buys […]
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Channel Partner Management Best Practices
What channel partner management is Short answer: Channel partner management is the ongoing work of recruiting, enabling, and holding partners accountable so they produce revenue, not just goodwill. It matters because most programs manage partners by relationship warmth and then wonder why the pipeline is flat. The best practices below all share one idea: run […]
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Channel Partner Training Platform: How to Choose
What a channel partner training platform is Short answer: A channel partner training platform is the software you use to onboard, train, and certify partners so they can represent and sell your product correctly. It matters because an untrained partner is worse than no partner, since they pitch you wrong in front of customers you […]
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How to Build a Channel Partner Program
What building a channel partner program means Short answer: Building a channel partner program means designing the motion, economics, enablement, and measurement that let partners reliably source and close revenue with you. It matters because most programs get built backwards, starting with partner recruitment and a logo wall before anyone has defined what a partner […]
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Partner Portal: What It Is and When to Buy One
What a partner portal is Short answer: A partner portal is the software your partners log into to register deals, find enablement content, and see the pipeline they share with you. It matters because a portal is the front door to your program, and a front door no partner walks through is an expense with […]
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Partner Success Manager: Role, Skills, and Scope
What a partner success manager is Short answer: A partner success manager is the person responsible for activating signed partners and growing the revenue they produce, the way a customer success manager grows an account. It matters because most programs are good at signing partners and bad at turning them into producers, and the gap […]
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Sales Channel Strategy: A Practical Guide
What a sales channel strategy is Short answer: A sales channel strategy is the deliberate choice of which routes to market you use to reach customers, direct, reseller, referral, marketplace, or a mix, and which route serves which segment. It matters because most companies accumulate channels by accident, adding a reseller here and a marketplace […]
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