Short answer Short answer: A referral partner is a company or individual who introduces you to prospects in their network in exchange for a fee, without taking part in the sale or the transaction. It matters because a referral partner opens warm doors that cold outreach cannot, but the model only produces when the referral […]
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Short answer Short answer: A technology partner program is the structure a company uses to recruit, integrate, enable, and co-sell with software companies whose products complement its own. It matters because integrated technology partners make a product stickier and open warm access to shared customers, but a program measured by integration count produces a marketplace, […]
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Short answer Short answer: An ISV partner is an independent software vendor that builds on, integrates with, or sells alongside a larger platform, so the two products work together for shared customers. It matters because ISV partnerships extend a platform’s capabilities and give the software vendor warm access to the platform’s customer base, which is […]
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Short answer Short answer: A reseller program is the structure that lets partners buy or sell your product for a margin and take it to their own customers under a defined agreement. It matters because resellers can carry your product into markets and accounts your direct team never reaches, but a reseller program only produces […]
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