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The best advice on building partner programs that produce forecastable revenue.

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A head of partnerships and a revenue operations leader at a desk reviewing a printed PRM vendor comparison sheet alongside laptop screens showing two partner workspace dashboards side by side, deep navy and warm amber palette

Introw Alternatives: 2026 Buyer’s Guide

What are the real Introw alternatives in 2026? Short answer: Introw alternatives is the buying question that comes up when a partnerships team has outgrown a shared spreadsheet and is choosing a PRM platform to host deal registration, joint plans, and partner workspace. It points at a small set of credible platforms; the working ones […]

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Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

A partnerships leader and a partner marketing manager at a whiteboard mapping a quarter of partner events against a target account list, with a printed event calendar and a pipeline target sheet on the table, deep navy and warm amber palette

Partner Event Strategy: A Pipeline-First Playbook

What is a partner event strategy? Short answer: A partner event strategy is the plan for which partner-involved events to run across a quarter or year, why each one exists, and how each ties to a named pipeline goal and a target account list. It treats events as a sequenced portfolio with a purpose per […]

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