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A partner account executive filling out a deal registration form on a laptop while a channel manager reviews the required fields on a printed template beside them, account name and close date visible, deep navy and warm amber palette

Deal Registration Form: What to Include (Template)

What is a deal registration form? Short answer: A deal registration form is the structured submission a partner completes to claim an opportunity they sourced and request the vendor’s protection for it. It captures the facts the vendor needs to verify the deal, the account, contact, size, and timing, and it starts the clock on […]

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Editor's Picks

Channel Marketing: What It Is and How It Works

What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]

Partner Marketing: What It Is and How to Run It

What is partner marketing? Short answer: Partner marketing is marketing done with and through your partners to reach audiences you could not reach alone. It spans co-branded campaigns, joint content, referral and affiliate motions, and technology-partner integrations, all aimed at borrowing a partner’s trust and reach. The goal is pipeline that comes recommended, not cold. […]

What Is Channel Marketing? A Clear Definition

What is channel marketing? Short answer: Channel marketing is marketing that generates demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to promote your product to their audiences, and it measures the pipeline that motion returns. In short, it is marketing that reaches buyers through […]

Two revenue executives discussing partnership strategy in a glass-walled meeting room.

B2B Partnerships: A 2026 Operating Guide for Revenue Leaders

B2B partnerships are commercial relationships between two business organizations designed to produce joint customer outcomes and shared revenue. The category covers reseller channels, technology integrations, services and SI alliances, marketplace co-sell motions, and a long tail of joint go-to-market relationships. Strong B2B partnerships compound on operating discipline; weak ones run on personality and produce inconsistent […]

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