Start Your

Growth Journey

Now

Let's Chat to See if
We're a Good Fit

Our Founderโ€™s Latest Insights

Blogs on Sales Reps & Sales Development

Forecastable's Education Center

The best advice on building partner programs that produce forecastable revenue.

Latest Post

Latest Post

Two partnerships professionals reviewing a conversational AI chat interface on a laptop next to a screen showing partner data visualization.

How and When to Use Crossbeam’s MCP Server (plays included)

Crossbeam quietly turned its data into a callable utility. The Crossbeam MCP server only pays back if you treat it as the prescriptive layer for your co-sell motion. Here are 12 plays Supernode and Enterprise customers can run this week, the prompts that drive them, and the operating model behind them.

Read Article

Editor's Picks

MDF Event: A Working Playbook for Partner Pipeline

What is an MDF event? Short answer: An MDF event is a partner-funded or jointly funded field marketing motion where market development funds underwrite a customer-facing activity (executive dinner, regional workshop, conference booth, or industry breakfast) with a named pipeline target and a sourced and influenced reporting back to the funding partner. It is not […]

Nearbound Marketing: What It Is and How It Works

Demand generation that runs through partners by borrowing their trust, measured as pipeline.

MDF Programs That Generate Real Pipeline (Not Just Activity)

Short answer: most MDF (Market Development Funds) programs in B2B SaaS waste 50 to 70 percent of their budget. The cause is structural, not size. MDF gets framed too narrowly as marketing money. It then goes to partners who will not run the activity that drives pipeline. The fix is a defensible MDF program that […]

A fractional partner operations specialist screen-sharing a partner pipeline hygiene report with an in-house partnerships lead at a desk, a printed partner ops scope-of-work between them, deep navy and warm amber palette

Partner Ops as a Service: When to Outsource It

What is partner ops as a service? Short answer: Partner ops as a service is an arrangement where an external team runs the operational backbone of a partner program, the data hygiene, deal-registration administration, reporting, and process design, so the in-house partnerships team can spend its time on relationships and revenue. It is the operational […]

Read Article
1 23 24 25 26 27 254

Stop Unreliable

Struggles

Whether starting with a single sales team or a single partner, any co-sell motion can be live within 30 days.