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A partner account executive filling out a deal registration form on a laptop while a channel manager reviews the required fields on a printed template beside them, account name and close date visible, deep navy and warm amber palette

Deal Registration Form: What to Include (Template)

What is a deal registration form? Short answer: A deal registration form is the structured submission a partner completes to claim an opportunity they sourced and request the vendor’s protection for it. It captures the facts the vendor needs to verify the deal, the account, contact, size, and timing, and it starts the clock on […]

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Editor's Picks

Channel Marketing: What It Is and How It Works

What is channel marketing? Short answer: Channel marketing is the practice of generating demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to market your product to their audiences, and it measures the pipeline that motion produces. Done right, it turns partners into a demand […]

Partner Marketing: What It Is and How to Run It

What is partner marketing? Short answer: Partner marketing is marketing done with and through your partners to reach audiences you could not reach alone. It spans co-branded campaigns, joint content, referral and affiliate motions, and technology-partner integrations, all aimed at borrowing a partner’s trust and reach. The goal is pipeline that comes recommended, not cold. […]

What Is Channel Marketing? A Clear Definition

What is channel marketing? Short answer: Channel marketing is marketing that generates demand through your partners rather than only through your own direct team. It equips resellers, agencies, and technology partners to promote your product to their audiences, and it measures the pipeline that motion returns. In short, it is marketing that reaches buyers through […]

Partner ops analyst and a sales operations leader at twin monitors reviewing a shared customer overlap report with named accounts and partner-warm tags highlighted, deep navy and amber palette

Overlap Data: What It Is and How to Use It in 2026

What is overlap data? Short answer: overlap data is the structured comparison of two partners’ account lists, typically customers, prospects, and open opportunities, that produces a list of shared accounts and the metadata attached to each. It is the input to account mapping motions, ecosystem-data platforms, and modern co-sell programs. In 2026, most partnerships teams […]

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